Anthony Flaccavento
Anthony Flaccavento is a seasoned AdTech commercial leader with deep expertise in programmatic advertising, publisher monetization, and demand-side partnerships. At Yieldmo, a smart advertising exchange known for its attention-based formats and predictive intelligence technology, he has played a key role in scaling revenue and expanding the company's advertiser and agency relationships across the ecosystem. Flaccavento has built his career navigating the intersection of premium inventory, data-driven targeting, and performance advertising. His experience spans both buy-side and sell-side dynamics, giving him a nuanced understanding of how to align publisher yield optimization with advertiser campaign objectives in an increasingly complex programmatic landscape. With a career spanning well over a decade in digital advertising, he has held senior commercial roles that have contributed to business development and go-to-market strategy at multiple AdTech companies. His focus on attention metrics and high-impact ad formats aligns with broader industry trends toward quality over quantity in digital advertising.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 15 years
Bio
Anthony Flaccavento is a seasoned AdTech commercial leader with deep expertise in programmatic advertising, publisher monetization, and demand-side partnerships. At Yieldmo, a smart advertising exchange known for its attention-based formats and predictive intelligence technology, he has played a key role in scaling revenue and expanding the company's advertiser and agency relationships across the ecosystem. Flaccavento has built his career navigating the intersection of premium inventory, data-driven targeting, and performance advertising. His experience spans both buy-side and sell-side dynamics, giving him a nuanced understanding of how to align publisher yield optimization with advertiser campaign objectives in an increasingly complex programmatic landscape. With a career spanning well over a decade in digital advertising, he has held senior commercial roles that have contributed to business development and go-to-market strategy at multiple AdTech companies. His focus on attention metrics and high-impact ad formats aligns with broader industry trends toward quality over quantity in digital advertising.
Career
Vice President, Sales
Yieldmo · prior to SVP promotion
Senior Sales Leader
Various AdTech companies · pre-Yieldmo
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Helped scale Yieldmo's commercial operations as the company positioned itself as a leading attention-based advertising exchange
- Contributed to Yieldmo's growth in agency and brand direct partnerships leveraging predictive intelligence ad technology