Spotify Ads Manager

The leading self-serve audio and video advertising platform for Spotify's free-tier inventory, uniquely positioned with exclusive first-party streaming data at scale

Spotify Ads Manager is the self-serve advertising platform operated by Spotify, rebranded from Spotify Ad Studio in July 2024. It allows advertisers of all sizes — from independent creators to large brands — to create, launch, and manage audio, video, podcast, and display ad campaigns targeting Spotify's hundreds of millions of free-tier listeners worldwide. The platform provides intuitive campaign-building tools, audience targeting capabilities, and real-time performance analytics, making premium streaming ad inventory accessible without requiring a managed services relationship. The platform sits at the intersection of digital audio advertising and programmatic self-serve tooling, competing with podcast and streaming ad platforms from Amazon, iHeartMedia, and SiriusXM. Spotify Ads Manager differentiates itself through exclusive access to Spotify's first-party listener data, enabling precise targeting by music taste, podcast genre, mood, activity, and demographic. Its creative tools include a free audio ad creation feature powered by AI-assisted voiceover and music, lowering the barrier to entry for smaller advertisers. As part of Spotify's broader advertising ecosystem — which also includes programmatic access via the Spotify Audience Network and third-party DSP integrations — Ads Manager serves as the direct-access entry point for self-serve buyers. The rebrand from Ad Studio to Ads Manager in 2024 signaled Spotify's intent to position the platform as a more comprehensive, full-funnel advertising solution rather than a simple ad creation tool, reflecting the company's growing ambitions in the digital advertising market.