Spotify Ad Studio
Reach Spotify's massive, highly engaged streaming audience with targeted audio and video ads, backed by first-party listener data and an accessible self-serve creative production workflow.
Last updated May 22, 2026 by the ATDb Editorial Team
- Industry
- Digital Audio & Streaming Advertising
- Business Model
- Self-Service Advertising Platform
- Target Market
- SMB, Mid-Market, Enterprise
- Employee Count
- 201-500
- Funding
- $2.6B
- Revenue Range
- Part of Spotify's overall ad-supported revenue, which exceeded $1.5B annually
- Stock Symbol
- SPOT
- Parent Company
- Spotify Technology
- API Available
- Yes
The dominant self-serve audio advertising platform, leveraging Spotify's position as the world's largest music and podcast streaming service to offer unmatched scale in digital audio advertising.
Spotify Ad Studio was (renamed Spotify Ads Manager in July 2024; the platform is) the self-service advertising arm of Spotify, the world's largest music and podcast streaming platform. Launched in 2017, Ad Studio enables advertisers — from small businesses to global brands — to create and manage targeted audio, video, and display ad campaigns that reach Spotify's hundreds of millions of active users. The platform offers intuitive campaign creation tools, including a free voiceover and music production service that lowers the barrier to entry for smaller advertisers who may lack dedicated creative resources.
Audio Ads
Short-form audio spots (15–30 seconds) delivered to free-tier Spotify listeners between songs, with optional background music and voiceover production included at no extra cost.
Video Ads
Video takeover and sponsored session formats that appear when users are actively viewing the Spotify app, offering high-impact visual storytelling.
Podcast Ads
Host-read and dynamically inserted podcast advertising across Spotify's extensive podcast catalog, enabling contextual targeting within specific shows and genres.
Display & Overlay Ads
Banner and overlay ad formats that appear within the Spotify desktop and mobile app interface, complementing audio campaigns.
Spotify Audience Network
Extended reach across third-party podcast publishers and streaming apps beyond Spotify's owned inventory, powered by Spotify's first-party data.
Ad Analytics & Reporting
Real-time campaign performance dashboard tracking impressions, reach, frequency, click-through rates, and streaming conversion metrics.
Creative Production Tool
Built-in AI-assisted script writing, voiceover recording, and royalty-free background music selection to help advertisers produce audio ads at no additional cost.