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Spotify Ad Studio was rebranded to Spotify Ads Manager (Jul 2024)— see Spotify Technology for current status.
Spotify Ad Studio

Spotify Ad Studio

Programmatic & Self-Serve AdvertisingProduct· part of Spotify Technologyads.spotify.com

Spotify Ad Studio (now Spotify Ads Manager) gave brands of all sizes direct access to Spotify's massive streaming audience through targeted audio, video, and display advertising with a low minimum spend barrier.

Latest · Spotify Layoffs in Podcast Group Cut 3% of Headcount, With Staffers Let Go From The Ringer and Spotify Studios· Mar 23

Last updated Jun 22, 2026 by ATDb automated enrichment · Connections updated Jul 6, 2026

Founded
2017
HQ
New York, New York, United States
Parent
Spotify Technology
Connections
25

At a glance

Employees
10001+
Funding
$2.6B
Revenue
Part of Spotify's overall ad-supported revenue, which exceeded $1.5B annually
Stock
SPOT
12integrations8competitors1corporate family2partners
Audio AdvertisingMobile Ad PlatformMarketing Platform

About

Spotify's proprietary self-serve ad platform, rebranded to Spotify Ads Manager in July 2024, competing directly with other major streaming and digital audio ad platforms

Spotify Ad Studio was (renamed Spotify Ads Manager in July 2024; the platform is) the self-service advertising arm of Spotify, the world's largest music and podcast streaming platform. Launched in 2017, Ad Studio enables advertisers — from small businesses to global brands — to create and manage targeted audio, video, and display ad campaigns that reach Spotify's hundreds of millions of active users. The platform offers intuitive campaign creation tools, including a free voiceover and music production service that lowers the barrier to entry for smaller advertisers who may lack dedicated creative resources.

Business model

Self-Serve Advertising Platform

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Audio Ads

    Short-form audio ad spots delivered to free-tier Spotify listeners between songs, with optional companion display banners.

  • Video Ads

    Video ad formats including video takeovers and sponsored sessions delivered to engaged Spotify users.

  • Podcast Ads

    Advertising placements within Spotify's podcast catalog, including host-read and dynamically inserted ads.

  • Display & Overlay Ads

    Visual ad formats such as homepage takeovers and overlay ads targeting Spotify's desktop and mobile users.

  • Audience Targeting

    Targeting capabilities based on age, gender, location, listening behavior, playlist context, and interests.

  • Creative Tools

    Built-in tools allowing advertisers to produce audio ads with voiceover and background music at no additional cost.

Key features

Self-serve campaign creation and managementLow minimum spend (historically as low as $250)Free audio ad creative production toolReal-time campaign reporting and analyticsContextual and behavioral audience targetingPodcast advertising inventory accessStreaming Intelligence targeting using Spotify first-party data

Use cases

Brand awareness campaigns targeting music and podcast listenersDirect response campaigns driving app downloads or website visitsMusic artist and album promotion to relevant listener segmentsLocal business advertising targeting listeners by geographyPodcast sponsorships and host-read ad placementsRetargeting users based on streaming behavior and playlist context

Customer segments

Small and medium-sized businessesIndependent musicians and record labelsDigital marketing agenciesEnterprise brands and Fortune 500 companiesDirect-to-consumer brandsApp developers and mobile marketers

Tech & specs

Technology stack

Spotify first-party data and Streaming IntelligenceProgrammatic ad serving infrastructureMachine learning-based audience segmentationReal-time bidding (RTB) capabilitiesCloud-based campaign management dashboard

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

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