Spotify Ad Studio

Spotify's proprietary self-serve ad platform for reaching free-tier listeners, now evolved into Spotify Ads Manager

Spotify Ad Studio, now Spotify Ads Manager, was a self-service advertising platform that democratized the process of music and audio promotion.¹ Through it, advertisers could run audio and video ads targeting users on the free tier of Spotify, with the ability to reach fans of specific artists on the platform.² Its targeting options allowed advertisers to specify audiences based on criteria including age, gender, location, listening habits, and fans of similar artists.¹ The platform leveraged Spotify's first-party data — drawn from user interactions such as searches, listening behavior, track skipping, and library saves — to build preference profiles that informed ad targeting and relevance.³ Advertisers could measure campaign impact through streaming conversion metrics, gaining insights that informed both current campaign optimization and future marketing strategy.¹ The minimum recommended budget to launch a campaign was $250, with audio advertising priced on a CPM basis and video advertising on a cost-per-completed-view basis.³ Source 1: theblossomagency.com — Amplifying Your Sound: Mastering Spotify Ad Studio for ... Source 2: musicmarketingmonday.com — Should you use Spotify Ad Studio? Source 3: stape.io — Spotify Ads Guide: Pricing, Pros & Cons