Megaphone

Leading enterprise podcast hosting and monetization platform, part of Spotify's podcast technology suite

Megaphone is a leading enterprise podcast technology platform that provides hosting, monetization, and analytics solutions for premium podcast publishers and networks. Originally founded as Panoply Media, the company was acquired by Spotify in 2019 and has since become a cornerstone of Spotify's podcast advertising technology infrastructure. Megaphone specializes in dynamic ad insertion (DAI), advanced analytics, and programmatic advertising capabilities that enable podcast creators and networks to maximize revenue while delivering targeted, measurable advertising campaigns. The platform serves major podcast publishers, media companies, and brands, offering sophisticated tools for podcast distribution, ad serving, and audience measurement. Megaphone's technology supports both host-read and programmatically inserted advertisements, with features like Streaming Ad Insertion (SAI) that delivers ads in real-time. As part of Spotify's ecosystem, Megaphone has strengthened its position as one of the most widely adopted enterprise podcast platforms, competing directly with other major players in the podcast hosting and advertising space while benefiting from Spotify's extensive reach and resources.