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Brief
iHeartRadio

iHeartRadio

iHeartRadio provides advertisers with unmatched scale in digital audio advertising, combining broadcast radio's reach with digital targeting capabilities and access to millions of engaged listeners across live radio, music streaming, and podcasts.

iheart.comSan Antonio, Texas, United StatesFounded 2008Parent: iHeartMedia

Last updated May 30, 2026 by the ATDb Editorial Team

Industry
Digital Audio Advertising
Business Model
Advertising-supported streaming platform with premium subscription options
Target Market
Enterprise and Mid-Market advertisers, plus consumer audience
Employee Count
5001-10000
Revenue Range
$3B+
Stock Symbol
IHRT
Parent Company
iHeartMedia
API Available
Limited
Market Position

Leading digital audio platform with one of the largest audiences in streaming radio and podcasts

Overview

iHeartRadio is a comprehensive digital audio platform operated by iHeartMedia Inc., one of the largest audio media companies in the United States. The platform provides access to live AM/FM radio stations, custom artist stations, podcasts, and on-demand content, reaching millions of listeners across multiple devices including mobile, web, connected cars, and smart speakers. As a subsidiary of iHeartMedia, iHeartRadio serves as a critical digital extension of the company's traditional broadcast radio business. In the AdTech ecosystem, iHeartRadio operates as a significant audio advertising platform, leveraging iHeartMedia's vast reach across 860+ broadcast radio stations and digital properties. The platform offers advertisers sophisticated targeting capabilities, programmatic audio advertising, and access to one of the largest audiences in digital audio. iHeartRadio's advertising technology enables brands to reach listeners through various ad formats including pre-roll, mid-roll, and companion display ads, with advanced audience segmentation and measurement tools. The platform competes in the rapidly growing digital audio advertising market alongside Spotify, Pandora, and other streaming services. iHeartRadio's unique advantage lies in its integration with iHeartMedia's extensive broadcast infrastructure, providing advertisers with cross-platform reach that combines traditional radio's local market penetration with digital audio's targeting precision and measurement capabilities.

Products & Features

iHeartRadio Audio Streaming

Free and premium streaming service offering live radio, custom stations, and on-demand content

iHeartRadio Podcast Network

Extensive podcast library and network with original and syndicated content

Audio Advertising Platform

Programmatic and direct audio advertising solutions with advanced targeting and measurement

SmartAudio

Data-driven audio advertising platform leveraging first-party listener data and behavioral insights

SoundPoint

Audio attribution and measurement solution for tracking campaign effectiveness

Key Features
Access to 860+ live broadcast radio stationsCustom artist radio stations and playlistsExtensive podcast library with original contentCross-device listening (mobile, web, connected car, smart speakers)Advanced audience targeting and segmentationProgrammatic audio advertising capabilitiesReal-time campaign analytics and reportingAudio attribution and measurement toolsCompanion display advertisingIntegration with broadcast radio inventory
Use Cases
National brand awareness campaigns across digital audioLocal market advertising with geographic targetingPodcast advertising and sponsorshipsCross-platform audio campaigns combining broadcast and digitalProgrammatic audio buying at scaleAudience retargeting based on listening behaviorEvent promotion and live broadcast integrationMusic and entertainment brand partnerships
Customer Segments
National brand advertisersLocal and regional businessesAdvertising agenciesProgrammatic buyers and DSPsAutomotive advertisersEntertainment and media companiesConsumer packaged goods brandsRetail advertisers
Connections

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