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Brief
iHeartRadio

iHeartRadio

Audio Advertising & Streaming Mediaiheart.com

iHeartRadio gives advertisers unmatched scale across live radio, streaming, and podcasts through a single platform, combining broadcast reach with digital targeting precision to engage over 250 million monthly listeners.

Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Founded
2008
HQ
San Antonio, Texas, United States
Connections
24

At a glance

Employees
10001+
Revenue
$3B-$4B
Stock
IHRT
23integrations1corporate family

About

Largest audio media company in the US, operating the #1 digital audio platform by reach with dominant presence in both broadcast and digital audio advertising

iHeartRadio is the digital audio streaming and advertising division of iHeartMedia, the largest audio media company in the United States. The platform aggregates live broadcast radio stations, on-demand music streaming, and an extensive podcast network, giving it unparalleled reach across American audio audiences. With access to over 860 live radio stations and hundreds of thousands of podcasts, iHeartRadio commands a massive and highly engaged listener base that advertisers can tap into through a single unified platform. In the AdTech ecosystem, iHeartRadio operates as a premium audio advertising network, offering brands the ability to run targeted audio, display, and video ads across its owned-and-operated properties as well as through programmatic channels. The platform leverages first-party listener data, behavioral signals, and demographic targeting to deliver highly relevant ad experiences. Its SmartAudio product and other data-driven tools allow advertisers to reach specific audience segments at scale, making it a go-to partner for national and local advertisers alike. iHeartRadio competes directly with Spotify, Pandora (SiriusXM), and Amazon Music in the streaming space, while also rivaling podcast advertising networks like Spotify Audience Network and Acast. Its key differentiator is the combination of broadcast radio reach with digital targeting precision, giving it a unique cross-platform audio footprint. iHeartMedia's scale — including its live events, social media presence, and on-air talent — further amplifies the advertising value proposition for brand partners.

Business model

Advertising Network / Media Platform

Target market

Enterprise

What they offer

  • iHeartRadio App

    Free streaming app offering live radio, custom artist stations, on-demand music, and podcasts across web, mobile, and connected devices

  • SmartAudio

    Data-driven audio advertising product that uses first-party listener data and contextual signals to deliver targeted audio ads at scale

  • iHeartPodcast Network

    One of the largest podcast networks in the world, offering advertisers host-read and programmatic ad placements across hundreds of top-ranked shows

  • Premiere Networks

    National radio network syndicating programming and advertising to hundreds of affiliate stations across the US

  • iHeartMedia Digital Audio Group

    Programmatic and direct digital audio advertising solutions spanning streaming radio and podcast inventory

  • iHeartRadio Live Events

    Branded live music events (e.g., iHeartRadio Music Festival) offering sponsorship and experiential advertising opportunities

  • Total Traffic & Weather Network

    Real-time traffic and weather content syndicated to radio stations, with associated advertising inventory

Key features

Access to 860+ live broadcast radio stationsHundreds of thousands of podcast titles available on-platformFirst-party audience data for precise ad targetingProgrammatic audio advertising via DSP integrationsHost-read podcast advertising at scaleCross-platform reach across mobile, web, smart speakers, and in-carCustom artist stations and algorithm-driven music discoveryBranded content and live event sponsorship opportunitiesLocal and national advertising targeting capabilities

Use cases

National brand awareness campaigns via audio advertisingLocal market targeting through broadcast and digital radioPodcast advertising with host-read endorsementsProgrammatic audio buying across streaming inventoryAudience retargeting using first-party listener dataExperiential marketing through iHeartRadio live eventsCross-platform audio and display campaign execution

Customer segments

National brand advertisersLocal and regional businessesMedia agencies and holding companiesPolitical advertisersEntertainment and music labelsAutomotive advertisersRetail and CPG brands

Tech & specs

Technology stack

Programmatic audio ad servingFirst-party data management platform (DMP)Dynamic ad insertion (DAI) for podcasts and streamingSmartAudio targeting engineConnected device SDKs (iOS, Android, Alexa, CarPlay)Attribution and measurement analytics

Security & compliance

CCPACOPPAIAB standards compliance

Deployment

Cloud

API

Limited

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