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iHeartRadio

iHeartRadio

Audio Advertising & Streamingiheart.com

iHeartRadio is an American freemium broadcast, podcast, and radio streaming platform owned by iHeartMedia that offers live radio stations, custom artist stations, and podcasts.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2008
HQ
San Antonio, Texas, United States
Parent
iHeartMedia
Connections
26

AI-drafted from public sources8 sources cited

At a glance

Employees
10001+
Revenue
$1B+
Stock
IHRT
24integrations1competitors1corporate family
Audio AdvertisingProgrammatic Platform

About

America's largest digital audio platform and audio advertising network, with unmatched reach across broadcast radio, streaming, and podcasting

iHeartRadio is an American freemium broadcast, podcast, and radio streaming platform owned by iHeartMedia that offers live radio stations, custom artist stations, and podcasts. Compared to traditional AM/FM radio, iHeartRadio offers more precise analytics and targeting through its digital platform, enabling advertisers to focus on specific demographics or geographic areas, with digital ads operating more like online advertising with measurable engagement metrics rather than relying solely on gross rating points and market size. iHeartMedia offers national advertising opportunities through a range of media assets including on-air, online, and live events, supporting comprehensive campaigns for large advertisers. Source 1: audiogo.com — Advertise on iHeartRadio Source 2: iheartmedia.com — Radio and Podcast Advertising Source 3: hybridmediaservices.com — How Much Does iHeartRadio Advertising Cost In 2025?

Business model

Advertising Network / Freemium Streaming

Target market

Enterprise, Mid-Market

What they offer

  • iHeartRadio App

    Free digital audio app offering live radio, on-demand music, and podcast streaming across web, mobile, and connected devices

  • SmartAudio

    Data-driven audio advertising suite that uses first-party audience data and AI to deliver targeted audio ads across iHeartMedia's digital and broadcast inventory

  • Podcast Network

    One of the largest podcast publishers in the world, offering host-read and dynamically inserted ads across thousands of original and partner shows

  • iHeart Podcast Network Advertising

    Programmatic and direct podcast advertising solutions with audience targeting, brand safety controls, and attribution measurement

  • Digital Radio Advertising

    Targeted streaming audio ads delivered across live and on-demand digital radio stations with demographic and behavioral targeting

  • Broadcast Radio Advertising

    National and local radio advertising across iHeartMedia's 850+ owned-and-operated broadcast stations

  • iHeartRadio All Access

    Premium subscription tier offering on-demand music playback, offline listening, and an ad-free experience

  • iHeartRadio Plus

    Mid-tier subscription offering unlimited song skips and replay of recently heard songs on live radio stations

Key features

Access to 800+ live broadcast radio stationsMillions of podcast episodes across thousands of showsSmartAudio AI-driven audience targetingProgrammatic audio advertising capabilitiesHost-read and dynamically inserted podcast adsCross-platform reach spanning digital and broadcastFirst-party listener data and audience segmentationAttribution and measurement tools for audio campaignsCustom branded stations and content sponsorshipsIntegration with smart speakers, connected cars, and streaming devices

Use cases

National brand audio advertising campaigns across streaming and broadcastLocal market radio advertising for regional businessesPodcast advertising with host-read endorsements and dynamic ad insertionProgrammatic audio buying for performance-driven campaignsBranded content and sponsored programmingAudience retargeting across audio touchpointsCross-platform audio and digital campaign integrationLive event sponsorships and iHeartRadio Music Festival tie-ins

Customer segments

National brand advertisersLocal and regional businessesMedia agencies and trading desksPodcast advertisersDirect-to-consumer brandsPolitical advertisersEntertainment and music industry

Tech & specs

Technology stack

Programmatic audio ad servingFirst-party data management platform (DMP)Dynamic ad insertion (DAI) for podcastsAI/ML audience segmentation (SmartAudio)Cross-device identity resolutionAttribution and measurement analyticsCloud-based streaming infrastructureConnected device SDKs (smart speakers, in-car)

Security & compliance

CCPAGDPRCOPPAIAB standards compliance

Deployment

Cloud

API

Limited

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around iHeartRadio