SoundCloud provides the world's largest open audio platform where creators can upload unlimited content and connect directly with fans, while offering advertisers access to a highly engaged, music-focused audience through audio and display advertising.
Last updated Feb 8, 2026
Leading independent audio distribution platform with strong position in emerging artist discovery and audio advertising
SoundCloud is a global online audio distribution platform and music streaming service founded in 2007 in Berlin, Germany. The platform enables users to upload, promote, and share audio content, serving as a major hub for independent musicians, podcasters, DJs, and audio creators to distribute their work and connect with audiences. With over 300 million tracks available, SoundCloud has established itself as one of the world's largest open audio platforms, particularly known for fostering emerging artists and underground music scenes. In the AdTech ecosystem, SoundCloud operates as a digital audio advertising platform, offering audio and display advertising opportunities to brands seeking to reach its predominantly young, music-focused audience. The company monetizes through a combination of subscription services (SoundCloud Go and SoundCloud Go+), creator monetization programs, and advertising revenue from its free tier. SoundCloud competes in the audio streaming and podcast advertising space, positioning itself as a discovery platform for new and independent content creators while providing advertisers access to engaged listeners across mobile, web, and connected devices.
Ad-supported free tier allowing unlimited listening with occasional audio and display ads
Subscription tier offering ad-free listening and offline playback
Premium subscription with full catalog access, high-quality audio, and offline listening
Creator tools for uploading, distributing, promoting, and monetizing audio content
Distribution service helping artists get music on major streaming platforms
Audio and display advertising platform for brands to reach SoundCloud's audience
Creator monetization model where subscription revenue goes directly to artists fans listen to