Self-service programmatic advertising platform offering cross-device targeting and real-time optimization capabilities for mobile, video, display, and connected TV campaigns with advanced audience segmentation.
Last updated Feb 8, 2026
- Industry
- Demand-Side Platform (DSP) / Programmatic Advertising
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $17M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Viant Technology
- API Available
- Yes
Market Position
Mid-tier DSP acquired by Viant Technology, now integrated into Viant's people-based advertising platform
Overview
Adelphic is a demand-side platform (DSP) that provides programmatic advertising solutions for mobile, video, display, and connected TV advertising. Founded in 2011, the company positioned itself as a self-service platform enabling brands, agencies, and trading desks to execute data-driven advertising campaigns across multiple channels and devices. The platform emphasized cross-device targeting, real-time bidding capabilities, and advanced audience segmentation tools to help advertisers reach their target audiences more effectively. In 2017, Adelphic was acquired by Viant Technology, a people-based advertising technology company. Following the acquisition, Adelphic's technology and capabilities were integrated into Viant's broader advertising platform, which focuses on people-based marketing using deterministic data rather than cookie-based targeting. The integration allowed Viant to enhance its DSP offerings and expand its programmatic advertising capabilities across multiple channels, including linear and connected TV, mobile, desktop, and audio.
Products & Features
Programmatic DSP
Self-service demand-side platform for buying digital advertising inventory across multiple channels
Cross-Device Targeting
Capability to target and track users across multiple devices including mobile, desktop, and connected TV
Real-Time Bidding
Automated bidding system for purchasing ad inventory in real-time auctions
Audience Segmentation
Advanced tools for creating and targeting specific audience segments based on behavioral and demographic data
Key Features
Self-service platform interfaceCross-device campaign managementReal-time bidding and optimizationAdvanced audience targetingMulti-channel support (mobile, video, display, CTV)Campaign analytics and reportingProgrammatic direct buyingPrivate marketplace (PMP) access
Use Cases
Multi-channel programmatic advertising campaignsCross-device audience targeting and retargetingVideo and mobile advertising optimizationBrand awareness campaigns across connected TVPerformance marketing with real-time optimizationAudience extension and lookalike modeling
Customer Segments
Digital advertising agenciesBrand marketersTrading desksPerformance marketersMedia buying teams