Adelphic

A mid-tier DSP integrated within Viant Technology's people-based advertising platform, with a growing focus on connected TV and omnichannel programmatic buying.

Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service programmatic campaign execution, and maintains a customer satisfaction rate of 95%.¹ Marketers can manage reach and frequency across devices and channels with precision and scale, and measure true advertising impact by leveraging the ability to tie in-store purchases to real customers.¹ Adelphic has expanded its programmatic audio inventory through partnerships that give buyers access to PMP buys with publishers such as Pandora, SoundCloud, iHeartMedia, PodcastOne, ACAST, and TuneIn, among others.² Acquired by Viant Technology in 2017, Adelphic continues to operate under its own brand name within Viant, describing itself today as an omnichannel DSP.³ Source 1: viantinc.com — Viant to Acquire Adelphic Source 2: adswizz.com — Adelphic Expands Programmatic Audio Advertising ... Source 3: gourmetads.com — Adelphic DSP / Adelphic Demand Side Platform by Viant