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Brief
Rocket Fuel merged into Sizmek (Jan 2017) and merged into Amazon Ad Server (Jan 2024), then ceased operations on January 1, 2024
Rocket Fuel

Rocket Fuel

Programmatic Advertisingrocketfuel.com

Rocket Fuel used artificial intelligence and predictive algorithms to automate and optimize programmatic media buying across channels, helping brands and agencies maximize campaign ROI at scale.

Last updated Jul 15, 2026 by ATDb automated enrichment · Connections updated Jul 20, 2026

Founded
2008
HQ
Redwood City, California, United States
Parent
Sizmek
Connections
12

At a glance

Employees
501-1000
Funding
$75M
Revenue
$100M-$200M
Stock
FUEL
6integrations1competitors1corporate family
Demand Side Platform (DSP)

About

A leading AI-powered DSP and DMP provider during the early programmatic era, known for predictive targeting before being absorbed by Sizmek in 2017.

Rocket Fuel Inc. was a pioneering AI-driven programmatic advertising company founded in 2008 and headquartered in Redwood City, California. The company built its reputation on applying machine learning and predictive algorithms to programmatic media buying, enabling advertisers to optimize campaigns across display, video, mobile, and social channels in real time. Rocket Fuel's platform analyzed vast streams of behavioral and contextual data to make automated bidding decisions, positioning it as one of the early leaders in the demand-side platform (DSP) and data management platform (DMP) space during the rapid growth of programmatic advertising.

Business model

SaaS / Managed Service

Target market

Enterprise

What they offer

  • Rocket Fuel DSP

    AI-powered demand-side platform for programmatic buying across display, video, mobile, and social inventory.

  • Moment Scoring

    Proprietary predictive algorithm that scored each ad impression opportunity in real time to determine the optimal bid price and audience fit.

  • Data Management Platform (DMP)

    Audience data ingestion and segmentation tool that enriched targeting with first-, second-, and third-party data.

  • Cross-Channel Optimization

    Unified campaign management and optimization across display, video, mobile, and social channels.

  • Audience Extension

    Lookalike modeling and audience expansion capabilities to reach new users similar to existing high-value customers.

Key features

AI-driven real-time bidding (RTB) optimizationPredictive audience scoring (Moment Scoring)Cross-channel programmatic campaign managementFirst-, second-, and third-party data integration via DMPLookalike and audience extension modelingAutomated creative optimizationViewability and brand safety controls

Use cases

Programmatic display advertising for brand awarenessPerformance-driven retargeting and prospecting campaignsCross-channel video and mobile campaign executionAudience segmentation and data-driven targetingAgency trading desk operationsDirect response and conversion optimization

Customer segments

Large enterprise advertisersMedia agencies and agency trading desksBrand marketers in retail, automotive, and financial servicesPerformance-focused digital advertisers

Tech & specs

Technology stack

Machine learning and predictive modelingReal-time bidding (RTB) infrastructureBig data processing pipelinesCloud-based ad servingHadoop/distributed computingProprietary Moment Scoring engine

Security & compliance

NAI (Network Advertising Initiative) memberDAA (Digital Advertising Alliance) compliantGDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2008 · Founded
  2. 2017Merged into Sizmek
  3. 2024Merged into Amazon Ad Server
  4. 2024Shut down
Connection details
See integrations with Rocket Fuel (6)

Explore further

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On the AtlasDemand-Side PlatformsOn the Mapby country + regionOn the GraphNetwork around Rocket Fuel