Rocket Fuel
MergedRedwood City, California, United States · Founded 2008
501-1000 employees · FUEL
Sourced & current · updated Jul 20, 2026Website
Rocket Fuel (acquired by Sizmek) was an AI-powered programmatic media buying platform that used predictive algorithms for ad targeting and optimization. The company specialized in programmatic display, video, and mobile advertising.
Where they sit
Stack tier: Infrastructure & Data (B)
Demand Side Platform (DSP)
A leading AI-powered DSP and DMP provider during the early programmatic era, known for predictive targeting before being absorbed by Sizmek in 2017.
Ownership
Parent: Sizmek