Adelphic
AcquiredIrvine, California, United States · Founded 2010
51-200 employees · N/A
Adelphic was a demand-side platform (DSP) offering programmatic advertising solutions for TV and digital media before being acquired by Viant Technology in 2017.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform
A mid-tier DSP integrated within Viant Technology's people-based advertising cloud, with a strong emphasis on CTV and cross-channel programmatic buying
Ownership
Parent: Viant
