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Brief
AudioGO

AudioGO

Programmatic Audio Advertisingaudiogo.com

AudioGO is a self-service digital audio advertising platform, part of SiriusXM, designed specifically to simplify the audio ad buying process for small and mid-sized businesses by making campaign launches quick, affordable, and intuitive.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Providence, Rhode Island, United States
Connections
10

AI-drafted from public sources4 sources cited

At a glance

Employees
11-50
Funding
subsidiary
Revenue
$10M-$50M
Stock
NASDAQ:SIRI
5integrations4competitors1corporate family

About

Self-serve programmatic audio advertising platform targeting SMBs and mid-market advertisers seeking accessible entry into digital audio ad buying

AudioGO is a self-service digital audio advertising platform, part of SiriusXM, designed specifically to simplify the audio ad buying process for small and mid-sized businesses by making campaign launches quick, affordable, and intuitive. The platform enables advertisers to create, buy, and run ads across both podcast and streaming audio channels, with access to over 100 million ad-supported streaming listeners and 64 million ad-supported podcast listeners, while offering targeting by age, music genre, and other criteria, along with real-time performance monitoring. AudioGO also supports display advertising through an integration with Canva that allows advertisers to design banner ads during campaign setup, and can produce audio creative on behalf of advertisers in under a day. Beyond small and mid-sized businesses, the platform serves larger marketing departments and agencies that prefer a self-serve model, benefiting from faster timelines, managed service, and online support. Advanced features include zip-code-level targeting, Spanish-language content, campaign duplication across geographies, and a dashboard delivering real-time data on unique listeners, total impressions, and click-through and listen-through rates. Source 1: usatoday.com — How AudioGO Is Giving Small Businesses a Voice in ... Source 2: siriusxmmedia.com — When to Use AudioGo for Audio Advertising Source 3: adswizz.com — AudioGO Self-serve Audio Advertising Platform Now ...

Business model

SaaS / Self-Serve Platform

Target market

SMB, Mid-Market

What they offer

  • Self-Serve Ad Platform

    A self-service interface for creating, launching, and managing programmatic audio ad campaigns without requiring a direct sales relationship

  • Audience Targeting

    Targeting capabilities based on demographics, geography, interests, and listening behavior across audio inventory

  • Creative Services

    Tools and services to help advertisers produce audio ad creative, including script writing and voice production assistance

  • Campaign Analytics

    Reporting and analytics dashboard to track campaign performance, reach, and engagement metrics

  • Inventory Aggregation

    Access to audio ad inventory across streaming music, podcasts, and digital radio from a single platform

Key features

Self-serve campaign creation and managementProgrammatic audio ad buying across multiple inventory sourcesDemographic and behavioral audience targetingGeographic targetingAudio creative production supportReal-time campaign reporting and analyticsBudget and bid management toolsAccess to streaming music, podcast, and digital radio inventory

Use cases

Local business audio advertising campaignsBrand awareness campaigns across streaming audioPodcast advertising for SMB and mid-market brandsRetargeting and audience-based audio campaignsDirect response audio advertising

Customer segments

Small and medium-sized businessesIndependent advertisersDigital marketing agenciesMid-market brandsLocal and regional advertisers

Tech & specs

Technology stack

Programmatic ad servingDemand-side platform (DSP) technologyReal-time bidding (RTB)Audience data and targetingCloud-based infrastructure

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

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