Simplecast

Leading enterprise podcast hosting and analytics platform within SiriusXM's podcast technology ecosystem

Simplecast is a podcast hosting and analytics platform that serves podcasters and media companies with tools for publishing, distributing, and monetizing audio content. The platform provides comprehensive podcast management capabilities including hosting, distribution to major podcast directories, detailed analytics, and monetization features. While primarily a podcast infrastructure company, Simplecast intersects with the AdTech ecosystem through its dynamic ad insertion capabilities and podcast advertising tools. Simplecast was acquired by SiriusXM in 2020 as part of the satellite radio giant's strategic expansion into podcasting and digital audio. The platform serves a range of customers from independent podcasters to major media organizations and brands, offering enterprise-grade features such as advanced analytics, team collaboration tools, and programmatic advertising integration. As part of SiriusXM's podcast technology suite, Simplecast competes in the growing podcast hosting and monetization market alongside platforms like Megaphone (Spotify), Anchor (Spotify), and Libsyn.