Chartable

Leading podcast attribution platform before acquisition by Spotify

Chartable was a leading podcast analytics and attribution platform that served podcast publishers, advertisers, and networks with comprehensive measurement and attribution solutions. Founded to address the growing need for data-driven insights in the podcast advertising ecosystem, Chartable provided tools for tracking podcast downloads, measuring advertising attribution across multiple platforms, and understanding listener behavior. The platform became widely adopted by major podcast networks, independent creators, and advertisers seeking to measure the effectiveness of their podcast marketing campaigns. In February 2022, Chartable was acquired by Spotify, which integrated Chartable's attribution and analytics capabilities into its broader podcast advertising platform, Spotify for Podcasters (formerly Spotify Audience Network). Following the acquisition, Chartable's technology was absorbed into Spotify's ecosystem to enhance its podcast measurement and advertising attribution offerings. The standalone Chartable brand and platform were gradually phased out as Spotify consolidated its podcast technology stack. Chartable's legacy lives on through its influence on podcast measurement standards and its technology now embedded within Spotify's podcast infrastructure. The acquisition represented Spotify's strategic move to strengthen its position in podcast advertising by incorporating best-in-class attribution and analytics capabilities that Chartable had pioneered in the podcast industry.