Chartable

A leading podcast analytics and attribution platform prior to acquisition, serving thousands of podcast publishers and advertisers before being wound down by Spotify.

Chartable was a podcast analytics platform that enabled publishers to understand and grow their podcast audiences through promotional attribution and audience insight tools.¹ Its SmartLinks product consisted of trackable URLs that automatically routed listeners to a podcast in their preferred app, while tracking clicks and downloads driven from each link across marketing channels such as email and social media, revealing which promotional channels and campaigns were most effective.² Chartable also offered SmartPromos, which provided similar attribution insights for podcast-to-podcast marketing.³ When a listener downloaded an episode, Chartable's Trackable analytics prefix logged key data such as the device's IP address, device information, and podcast player used, enabling publishers to track metrics including downloads, listener demographics, and listening behavior across various podcast apps and platforms.² Spotify acquired Chartable in 2022 and integrated its audience insights and promotional tools, SmartLinks and SmartPromos, into Megaphone, before ultimately sunsetting the Chartable service in December 2025.¹ Source 1: spotify.com — Spotify Acquires Podsights and Chartable To Advance ... Source 2: thepodcasthaven.com — Chartable Alternatives: A Guide To Podcast Analytics in 2026 Source 3: wearebumper.com — Chartable is closing. What should I use instead? - Bumper