Chartable

A leading podcast analytics and attribution platform prior to acquisition, serving thousands of podcast publishers and advertisers before being wound down by Spotify.

Chartable was a leading podcast analytics and attribution platform founded to help podcast publishers, networks, and advertisers better understand their audiences and measure the effectiveness of their marketing efforts. The platform offered SmartLinks and SmartPromos, tools that enabled publishers to track listener acquisition across promotional channels and measure cross-promotional campaigns between shows. Chartable became a trusted measurement layer in the podcast ecosystem, used by thousands of podcasters ranging from independent creators to major media networks. The company built its reputation on providing actionable data in an industry historically lacking robust measurement infrastructure. Its attribution capabilities allowed advertisers and publishers to understand which promotional efforts were driving new listeners, while its chart-tracking features helped shows monitor their rankings across Apple Podcasts, Spotify, and other directories globally. Chartable also offered audience demographic insights and integration with major podcast hosting platforms, making it a central analytics hub for podcast operations. In February 2022, Spotify acquired Chartable alongside Podsights. Chartable's measurement tooling was folded into Megaphone (Spotify's hosting platform); the standalone Chartable brand was wound down. (Note: Spotify Ad Analytics is the rebrand of PODSIGHTS, not Chartable — a common AI confusion.) as part of its broader strategy to dominate the podcast advertising ecosystem and offer end-to-end measurement solutions. Following the acquisition, Spotify announced in early 2024 that it would shut down Chartable's standalone platform, discontinuing its services as the functionality was absorbed or deprecated in favor of Spotify's own analytics and advertising tools. Chartable's legacy lies in helping legitimize podcast measurement and attribution during a critical growth period for the medium.