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Brief
Podcast One

Podcast One

Podcast Advertising & Content NetworksPublisherpodcastone.com

PodcastOne connects brands with highly engaged podcast audiences through premium host-read advertising and a curated network of top-tier shows, while providing creators with full-service monetization and distribution support.

Last updated Jun 28, 2026 by ATDb automated enrichment

Founded
2012
HQ
Los Angeles, California, United States
Parent
Connections
15

At a glance

Employees
51-200
Funding
$65M
Revenue
$10M-$50M
Stock
PODC
4integrations9competitors1corporate family

About

One of the largest independent podcast networks in the United States, spun off from LiveOne in September 2023 via special dividend with LiveOne retaining a majority stake, and now publicly traded on Nasdaq.

PodcastOne is one of the largest podcast networks in the United States, operating as a subsidiary of LiveOne (formerly LiveXLive Media). Founded in 2012 by Norman Pattiz, the company hosts a diverse roster of high-profile shows spanning sports, entertainment, comedy, true crime, and news. The network represents well-known personalities and brands, delivering millions of downloads per month across its portfolio of original and exclusive content. In the AdTech ecosystem, PodcastOne functions as both a content network and an advertising marketplace, connecting brands with highly engaged podcast audiences through host-read advertisements, dynamic ad insertion, and branded content integrations. The platform provides advertisers with access to premium, contextually relevant inventory at scale, leveraging the trust and intimacy that podcast hosts have built with their listeners. This makes it particularly attractive for direct-response and brand-awareness campaigns alike. PodcastOne was spun off from LiveOne via a special dividend in September 2023, trading on Nasdaq under the ticker PODC. LiveOne retained a controlling majority stake post-spin-off — PodcastOne remains a publicly-traded subsidiary of LiveOne (consolidated in LiveOne's 10-K filings), with the spin-off enabling separately-listed equity capital to fund expansion of its creator network and advertising technology capabilities. The company competes with major podcast networks and ad platforms such as iHeartMedia, Spotify, and Acast, differentiating itself through its curated premium talent roster, strong advertiser relationships, and a hybrid model that blends content ownership with ad sales infrastructure.

Business model

Marketplace

Target market

Mid-Market

What they offer

  • Host-Read Ad Integration

    Native, host-read advertising placements embedded within podcast episodes for high listener engagement and brand recall.

  • PodcastOne Network

    A curated portfolio of premium podcast shows spanning sports, entertainment, true crime, comedy, and more.

  • Creator Monetization Platform

    End-to-end tools and services helping podcast creators generate revenue through advertising, sponsorships, and listener support.

  • Brand Partnership Solutions

    Custom campaign packages connecting advertisers with targeted podcast audiences across the network.

  • Dynamic Ad Insertion (DAI)

    Technology enabling targeted, dynamically inserted ads into podcast content for improved campaign performance and measurement.

Key features

Host-read native advertisingDynamic ad insertionLarge premium podcast content libraryCreator monetization and support servicesAudience targeting and analyticsCross-platform distributionBrand safety controls

Use cases

Brand awareness campaigns via host-read podcast adsDirect response advertising targeting niche podcast audiencesPodcast creator monetization and revenue generationContent distribution across major podcast platformsInfluencer-style marketing through trusted podcast hosts

Customer segments

National and regional brand advertisersDirect response marketersIndependent podcast creatorsMedia agencies and buying groupsEntertainment and sports brands

Tech & specs

Technology stack

Dynamic Ad Insertion (DAI) technologyPodcast hosting and distribution infrastructureAudience analytics and measurement toolsRSS feed managementProgrammatic advertising integrations

Security & compliance

CCPA

Deployment

Cloud

API

Limited

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