Podcast One

One of the largest independent podcast networks in the U.S., occupying a premium tier between major streaming platforms and smaller indie networks, with a strong direct advertiser sales model.

PodcastOne is one of the largest podcast networks in the United States, operating as a subsidiary of LiveOne (formerly LiveXLive Media). Founded in 2012 by Norman Pattiz, the company hosts a diverse roster of high-profile shows spanning sports, entertainment, comedy, true crime, and news. The network represents well-known personalities and brands, delivering millions of downloads per month across its portfolio of original and exclusive content. In the AdTech ecosystem, PodcastOne functions as both a content network and an advertising marketplace, connecting brands with highly engaged podcast audiences through host-read advertisements, dynamic ad insertion, and branded content integrations. The platform provides advertisers with access to premium, contextually relevant inventory at scale, leveraging the trust and intimacy that podcast hosts have built with their listeners. This makes it particularly attractive for direct-response and brand-awareness campaigns alike. PodcastOne was spun off from LiveOne via a special dividend in September 2023, trading on Nasdaq under the ticker PODC. LiveOne retained a controlling majority stake post-spin-off — PodcastOne remains a publicly-traded subsidiary of LiveOne (consolidated in LiveOne's 10-K filings), with the spin-off enabling separately-listed equity capital to fund expansion of its creator network and advertising technology capabilities. The company competes with major podcast networks and ad platforms such as iHeartMedia, Spotify, and Acast, differentiating itself through its curated premium talent roster, strong advertiser relationships, and a hybrid model that blends content ownership with ad sales infrastructure.