Midroll
Acquired by E.W. Scripps CompanyConnects advertisers with engaged podcast audiences through premium content partnerships and dynamic ad insertion technology, enabling scalable and targeted audio advertising campaigns.
Last updated Feb 13, 2026 by AI Enrichment
- Industry
- Podcast Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- E.W. Scripps Company
- API Available
- Limited
Market Position
Leading podcast advertising network and technology provider
Overview
Midroll is a podcast advertising network and technology company that connects advertisers with podcast audiences. Founded in 2014, the company pioneered host-read advertising in podcasting and built one of the largest podcast advertising networks in the industry. Midroll operates as a marketplace that helps brands reach engaged podcast listeners through dynamic ad insertion technology and direct relationships with premium podcast content creators. In 2015, Midroll was acquired by E.W. Scripps Company as part of their expansion into digital audio. The company manages advertising sales for numerous popular podcasts and provides technology solutions for podcast monetization. Midroll's platform includes dynamic ad insertion capabilities, audience targeting, and campaign management tools that serve both podcast publishers and advertisers looking to reach podcast audiences at scale.
Products & Features
Midroll Advertising Network
Podcast advertising marketplace connecting brands with premium podcast inventory
Dynamic Ad Insertion
Technology for programmatically inserting targeted ads into podcast episodes
Campaign Management
Tools for planning, executing, and measuring podcast advertising campaigns
Key Features
Host-read advertisingDynamic ad insertion technologyPremium podcast networkAudience targeting capabilitiesCampaign analytics and reportingCross-platform distribution
Use Cases
Brand awareness campaigns in podcast mediumDirect response advertising to podcast audiencesPodcast monetization for content creatorsTargeted audio advertising campaigns
Customer Segments
Podcast publishersBrand advertisersAdvertising agenciesContent creators