Chief Revenue Officer at Midroll / SiriusXM Podcast Network
A leading commercial figure in the fast-growing podcast and audio advertising segment, an increasingly important part of the broader AdTech ecosystem.
Last updated Apr 18, 2026 by jonholm
Lex Friedman is a prominent executive in podcast advertising and audio AdTech, having served in revenue leadership at Midroll and within the SiriusXM podcast advertising ecosystem. He has been a key figure in the professionalization of podcast ad sales and the development of programmatic audio advertising standards. His work has shaped how the podcast industry approaches dynamic ad insertion and audience targeting.