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Lex Friedman

Thought Leader

Lex Friedman is the Founder of Lex Friedman Consulting, bringing decades of expertise in podcast advertising and revenue strategy to clients across the audio and media landscape. He previously served as Chief Revenue Officer at Midroll Media, where he played a central role in scaling podcast advertising infrastructure and bringing institutional credibility to the channel. Earlier in his career, Friedman contributed technology writing and reporting to Macworld and IDG.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Founder
Company
Lex Friedman Consulting
Based
United States
Connections
2
Years in industry
15 years

Bio

Lex Friedman is the Founder of Lex Friedman Consulting, bringing decades of expertise in podcast advertising and revenue strategy to clients across the audio and media landscape. He previously served as Chief Revenue Officer at Midroll Media, where he played a central role in scaling podcast advertising infrastructure and bringing institutional credibility to the channel. Earlier in his career, Friedman contributed technology writing and reporting to Macworld and IDG.

Career

  • Chief Revenue Officer

    Midroll Media

  • Writer / Technology Reporter

    Macworld / IDG

Expertise & education

Expertise

Podcast AdvertisingAudio AdvertisingRevenue StrategyPodcast MonetizationHost-Read AdvertisingMedia SalesAdvertising OperationsContent Monetization

Speaking topics

Podcast advertising strategyAudio media monetizationThe future of podcast advertisingRevenue growth in digital audio

Recognition

Notable achievements

  • Scaled podcast advertising infrastructure and revenue operations at Midroll Media as Chief Revenue Officer, helping bring institutional credibility to podcast advertising as a channel
  • Founded Lex Friedman Consulting, advising clients across the audio and media landscape on podcast advertising and revenue strategy

Publications

  • Contributor, Macworld
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