Whooshkaa

Niche Australian podcast hosting and broadcast-to-podcast conversion platform, acquired by Spotify to enhance Megaphone's enterprise capabilities

Whooshkaa was an Australian podcast hosting and monetization platform founded in Sydney, known for its innovative technology that converted traditional radio broadcasts into on-demand podcast content. The platform served broadcasters, media companies, and independent podcasters across the Asia-Pacific region and beyond, offering tools for hosting, distribution, analytics, and advertising insertion. Its standout capability was enabling radio stations to seamlessly repurpose live broadcast content into podcast episodes, bridging the gap between traditional radio and the rapidly growing on-demand audio market. In December 2021, Spotify acquired Whooshkaa to bolster the capabilities of Megaphone, its enterprise-grade podcast advertising and publishing platform. The acquisition was driven primarily by Whooshkaa's broadcast-to-podcast conversion technology, which complemented Megaphone's existing suite of tools for large-scale podcast publishers and advertisers. Spotify announced the deal on December 16, 2021, signaling its continued investment in the podcast ecosystem and its ambition to serve traditional broadcasters transitioning to digital audio. Following the acquisition, Whooshkaa's technology and team were absorbed into Megaphone, and the Whooshkaa brand ceased to operate as a distinct entity. Its broadcast-to-podcast capabilities were integrated into Megaphone's platform, extending Spotify's reach into the radio broadcasting sector and strengthening its position as a leading infrastructure provider for podcast publishers globally. Whooshkaa's legacy lives on through these integrated features within the Spotify-Megaphone ecosystem.