Spotify for Podcasters

One of the world's largest free podcast hosting and monetization platforms, deeply integrated with Spotify's advertising and streaming ecosystem

Spotify for Podcasters was the unified podcaster platform launched by Spotify in March 2023 at its Stream On event, absorbing the Anchor brand and consolidating podcast hosting, distribution, analytics, and monetization tools under a single Spotify-native identity. The platform offered free podcast hosting with direct distribution to Spotify and other major directories, alongside creator-focused features such as episode analytics, listener Q&A, polls, and multiple monetization pathways including listener support and advertising programs. By integrating Anchor's infrastructure and user base, Spotify for Podcasters became one of the largest free podcast hosting platforms in the world, serving millions of independent creators. In the AdTech and creator economy ecosystem, Spotify for Podcasters occupied a strategically significant position as Spotify's primary tool for attracting and retaining podcast creators on its platform. Its monetization suite — including Spotify Audience Network (SPAN) integration for programmatic podcast advertising — made it a meaningful player in the podcast advertising supply chain, connecting creator inventory with Spotify's advertising marketplace. The platform's analytics capabilities gave creators actionable data on listener demographics, episode performance, and engagement, which also fed into Spotify's broader first-party data advertising proposition. In November 2024, Spotify for Podcasters was rebranded to Spotify for Creators, reflecting an expanded scope beyond podcasting to encompass all audio and video creator formats supported on the Spotify platform. The core functionality, mission, and user base carried forward under the new brand, with Spotify for Creators continuing to serve as the primary hub for independent creators distributing and monetizing content on Spotify.