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Triton Digital

Triton Digital

Audio AdTech & Streaming Technologytritondigital.com

Triton Digital is a global technology and services company serving the digital audio, podcast, and broadcast radio industries, providing tools that enable broadcasters, podcasters, and online music services to grow audiences, maximize revenue, and streamline operations.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

History
Founded
2006
HQ
Los Angeles, California, United States
Parent
iHeartMedia
Connections
44

AI-drafted from public sources14 sources cited

At a glance

Employees
201-500
Funding
$X35M
Revenue
$50M-$150M
Stock
N/A
31integrations5competitors2corporate family1acquisitions
Audio AdvertisingMarketing AnalyticsProgrammatic Platform

About

Market leader in digital audio streaming technology and measurement; the de facto standard for podcast and streaming audio audience ratings globally

Triton Digital is a global technology and services company serving the digital audio, podcast, and broadcast radio industries, providing tools that enable broadcasters, podcasters, and online music services to grow audiences, maximize revenue, and streamline operations. Its portfolio of audio advertising technology is designed to help publishers monetize inventory and help advertisers reach listeners at scale. The Triton Audio Marketplace gives marketers and agencies programmatic access to more than 100 billion audio impressions per month across podcast, streaming, and broadcast radio formats. Its Omny Studio product serves as an enterprise podcasting solution handling the hosting, delivery, analysis, and monetization of digital audio and podcast content. iHeartMedia acquired Triton Digital for $230 million, announced in February 2021. Source 1: tritondigital.com — Media Prima Berhad Selects Triton Digital to Evolve its ... Source 2: tritondigital.com — Triton Digital | Leader for Digital Audio Advertising Solutions Source 3: wikipedia.org — Triton Digital

Business model

SaaS / Platform

Target market

Enterprise

What they offer

  • Webcast Metrics

    Industry-standard audience measurement and ratings service for online radio and streaming audio, used by publishers and media buyers to quantify and compare streaming audiences.

  • Podcast Metrics

    Podcast audience measurement platform providing IAB-certified download and listener data, widely used as the currency for podcast advertising transactions.

  • Yield Intelligence (YI)

    Programmatic audio advertising marketplace and yield management platform connecting audio publishers with demand-side buyers through real-time bidding and direct deal management.

  • Tap (Audio Ad Server)

    Audio-specific ad serving platform enabling publishers to manage direct-sold and programmatic audio ad campaigns across streaming and podcast inventory.

  • Triton Streaming

    Cloud-based audio streaming infrastructure platform providing encoding, delivery, and player technology for broadcasters and digital audio publishers.

  • Audio Programmatic Marketplace

    Private and open marketplace for programmatic audio advertising, connecting premium audio publishers with advertisers and DSPs at scale.

Key features

IAB-certified podcast measurementReal-time streaming audience analyticsProgrammatic audio ad marketplace (SSP)Audio ad serving and campaign managementGlobal streaming infrastructure and CDNCross-platform audio audience measurementRanker reports for competitive audio audience benchmarkingDynamic ad insertion for live and on-demand audio

Use cases

Broadcasters streaming live radio online and monetizing with audio adsPodcast networks measuring downloads and selling programmatic advertisingMedia buyers planning and verifying audio ad campaigns using standardized ratingsPublishers managing both direct-sold and programmatic audio inventoryStreaming platforms delivering audio content at scale via cloud infrastructureAgencies using Triton ranker data for competitive audience analysis

Customer segments

Commercial radio broadcastersPodcast networks and independent podcastersDigital audio streaming platformsMedia buying agencies and trading desksProgrammatic advertisers and DSPsPublic radio stationsMusic streaming services

Tech & specs

Technology stack

Cloud-based streaming infrastructureReal-time bidding (RTB) engineDynamic ad insertion (DAI)IAB-compliant measurement and reportingRESTful APIsCDN audio deliveryData analytics and reporting dashboards

Security & compliance

IAB Tech Lab CertifiedGDPRCCPAIAB Podcast Measurement Guidelines v2.0

Deployment

Cloud

API

Yes

Explore further

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