Triton Digital

Market leader in digital audio streaming technology, programmatic audio advertising, and audience measurement globally

Triton Digital is the dominant infrastructure and measurement provider for the digital audio ecosystem, offering a comprehensive suite of technology solutions that span streaming, advertising, and audience analytics. Founded in 2006 and headquartered in Los Angeles, the company serves thousands of radio broadcasters, digital audio publishers, and podcast networks across more than 80 countries. Its platform enables clients to stream audio content, monetize inventory programmatically, and measure audience engagement with industry-standard metrics. Triton's core offerings include the Webcast Metrics audience measurement service — widely regarded as the standard for digital audio ratings — as well as the Yield Op programmatic advertising marketplace and the A2X audio ad exchange. These tools allow publishers to maximize revenue from their audio inventory while providing advertisers with transparent, data-driven access to engaged audio audiences. The company also provides podcast hosting, distribution, and monetization infrastructure used by major media companies globally. Triton Digital was acquired by iHeartMedia in 2021, giving it the backing of the largest audio company in the United States while continuing to operate as an independent technology provider serving the broader industry. Its position as a neutral measurement and monetization platform — trusted by competitors and partners alike — is a key differentiator. Triton competes with companies like AdsWizz (Spotify), Podtrac, and Omny Studio, but maintains a unique standing as both the measurement standard and a leading monetization platform in digital audio.