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Magellan AI

Magellan AI

Podcast Advertising Intelligence & Measurementmagellan.ai

Magellan AI gives advertisers, agencies, and publishers unparalleled visibility into podcast ad spend, creative activity, and campaign performance, enabling smarter media buying and verified delivery in the podcast ecosystem.

Last updated Aug 7, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026

Founded
2018
HQ
New York, New York, United States
Connections
13

At a glance

Employees
51-200
Revenue
$10M - $50M annually
Stock
NASDAQ:SYMBOL
6integrations6competitors

About

Market leader in podcast advertising intelligence, competitive tracking, and ad verification

Magellan AI is a New York-based technology company and the foremost podcast advertising intelligence and verification platform in the AdTech industry. Founded to address the measurement gap in podcast advertising, the company leverages machine learning and proprietary data collection to monitor ad spend, creative content, and campaign activity across tens of thousands of podcasts. Its platform enables advertisers, agencies, and publishers to benchmark competitive spending, discover new advertising opportunities, and verify that their ads are actually running as contracted. The platform offers a comprehensive suite of tools including competitive intelligence dashboards, ad spend tracking, brand safety monitoring, and attribution measurement. Magellan AI's data covers a vast swath of the podcast landscape, making it the go-to resource for media buyers and sellers seeking transparency in a historically opaque channel. The company has also integrated Nielsen DMA data to bring local market measurement capabilities to podcast attribution, further expanding its analytical depth. Magellan AI occupies a dominant position in the podcast advertising intelligence niche, serving major brands, media agencies, and podcast networks as the industry continues its rapid growth trajectory. Its combination of breadth of podcast coverage, machine learning-driven ad detection, and actionable competitive insights distinguishes it from general digital advertising measurement providers and positions it as an essential infrastructure layer for the maturing podcast advertising market.

Business model

SaaS

Target market

Enterprise, Mid-Market

What they offer

  • Competitive Intelligence

    Tracks and benchmarks advertising spend and creative activity across tens of thousands of podcasts to reveal competitor strategies and market trends.

  • Ad Verification

    Confirms that purchased podcast ad placements are actually delivered as contracted, providing accountability for media buys.

  • Attribution & Measurement

    Measures campaign performance and audience response, including integration with Nielsen DMA data for local market-level podcast attribution.

  • Brand Safety Monitoring

    Monitors podcast content to ensure brand advertisements appear in contextually appropriate and safe environments.

  • Audience Insights

    Provides data on podcast audience demographics and engagement to inform media planning and targeting decisions.

  • Publisher Analytics

    Enables podcast publishers and networks to understand their advertising revenue landscape and competitive positioning.

Key features

Machine learning-powered ad detection across tens of thousands of podcastsCompetitive ad spend tracking and benchmarkingAd placement verification and delivery confirmationNielsen DMA local market integration for attributionBrand safety content monitoringCreative tracking and ad copy analysisCampaign performance measurement and reportingAPI access for data integration

Use cases

Competitive intelligence for media planners evaluating podcast advertisingAd spend benchmarking against industry peers and competitorsVerification that podcast ads ran as scheduled and contractedBrand safety monitoring for podcast ad placementsAttribution measurement for podcast-driven conversionsPublisher revenue and competitive landscape analysisLocal market podcast advertising measurement using DMA data

Customer segments

National and global brands running podcast advertisingMedia buying agencies and holding companiesPodcast networks and publishersDirect response advertisersBrand marketers and CMOsAdTech platforms seeking podcast data integration

Tech & specs

Technology stack

Machine learning and NLP for audio ad detectionCloud-based data infrastructureRESTful APIData analytics and visualizationNielsen DMA data integration

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

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