Veritonic

Leading dedicated audio analytics and creative intelligence platform in the audio advertising market

Veritonic is a specialized AdTech company focused exclusively on audio analytics and creative intelligence. Founded in 2015 and headquartered in New York City, the company provides a comprehensive platform that enables brands, agencies, and publishers to measure the effectiveness of audio content — including podcast ads, radio spots, sonic logos, and streaming audio — using a combination of machine learning, predictive scoring, and proprietary audience panel research. Veritonic's platform delivers pre-flight creative testing, in-flight campaign measurement, and post-campaign attribution insights, allowing audio advertisers to make data-driven decisions at every stage of the campaign lifecycle. The company occupies a unique niche as one of the few platforms purpose-built for audio advertising measurement, distinguishing itself from broader digital measurement tools that treat audio as an afterthought. Veritonic's Audio Score — a predictive metric that forecasts how well an audio asset will perform before it goes live — has become a recognized industry benchmark. The platform integrates with major podcast networks, streaming platforms, and ad servers, making it a central intelligence layer for the growing audio advertising ecosystem. Veritonic serves a diverse client base including Fortune 500 brands, major media agencies, podcast networks, and audio publishers. As the audio advertising market has expanded significantly — driven by podcast growth, smart speaker adoption, and streaming audio — Veritonic has positioned itself as the essential measurement and optimization partner for audio-first and audio-inclusive marketing strategies. The company has raised venture funding and has grown its team and product capabilities to address increasing demand for audio ROI accountability.