Skip to content
Brief
i

iHeartMedia Podcast Network

Combines extensive podcast content portfolio with iHeartMedia's broadcast radio scale and advanced audio advertising technology to deliver comprehensive audio advertising solutions for brands and monetization for podcast creators.

New York, New York, United StatesFounded 2018Parent: iHeartMedia

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Audio/Podcast Advertising
Business Model
Media Network/Advertising Platform
Target Market
Enterprise
Employee Count
201-500
Stock Symbol
IHRT
Parent Company
iHeartMedia
API Available
Limited
Market Position

One of the largest podcast networks in the United States by reach and inventory

Overview

iHeartMedia Podcast Network operates as the podcast division of iHeartMedia, Inc., one of the largest audio media companies in the United States. The network produces and distributes thousands of podcasts across various genres including news, sports, entertainment, true crime, and lifestyle content. It leverages iHeartMedia's extensive broadcast radio infrastructure and advertising technology to offer podcast creators and advertisers access to a massive audience reach and sophisticated ad insertion capabilities. The network serves as a key component of iHeartMedia's digital audio strategy, combining original podcast production with distribution and monetization services. It provides advertisers with programmatic and direct-sold advertising opportunities across its podcast portfolio, utilizing dynamic ad insertion technology and audience targeting capabilities. The network competes in the rapidly growing podcast advertising market by offering brands access to premium content and iHeartMedia's established relationships with major advertisers. As part of iHeartMedia's broader audio ecosystem, the Podcast Network benefits from cross-promotion opportunities across the company's 850+ broadcast radio stations and digital platforms, creating a comprehensive audio advertising solution for brands seeking to reach audiences across multiple audio formats and devices.

Products & Features

Podcast Production & Distribution

Original podcast content creation and distribution across major podcast platforms

Podcast Advertising Solutions

Dynamic ad insertion, programmatic buying, and direct-sold advertising across podcast inventory

Podcast Analytics

Audience measurement and campaign performance analytics for advertisers and content creators

Cross-Platform Promotion

Podcast promotion across iHeartMedia's broadcast radio stations and digital properties

Key Features
Dynamic ad insertion technologyProgrammatic podcast advertisingCross-platform audience reach (radio and digital)Premium podcast content portfolioAdvanced audience targeting capabilitiesReal-time campaign analytics and reportingHost-read and produced ad formats
Use Cases
Brand awareness campaigns across podcast audiencesTargeted audio advertising to specific demographicsCross-platform audio campaigns combining radio and podcastsDirect response advertising in podcast contentPodcast content monetization for creatorsProgrammatic audio buying at scale
Customer Segments
National brand advertisersAdvertising agenciesDirect-to-consumer brandsPodcast creators and producersProgrammatic media buyersLocal and regional advertisers
Connections

Explore further

2 views