iHeartMedia Podcast Network

One of the top two or three largest podcast networks globally by downloads and advertiser revenue, with unmatched cross-channel audio reach in the United States.

iHeartMedia Podcast Network operates as the podcast arm of iHeartMedia, Inc., the largest audio media company in the United States. The network produces, distributes, and monetizes a vast catalog of original and partner podcasts spanning news, true crime, comedy, sports, and entertainment. With hundreds of millions of downloads per month, iHeartMedia consistently ranks among the top podcast publishers globally, competing directly with Spotify and Amazon/Audible for audience share and advertiser dollars. The network leverages iHeartMedia's deep-rooted relationships with national and local advertisers, its proprietary SmartAudio data platform, and its cross-channel reach across broadcast radio, streaming, and digital audio to offer advertisers uniquely scaled podcast advertising solutions. The company has grown its podcast portfolio through both organic content development and strategic acquisitions, including the purchase of Stuff Media (HowStuffWorks) in 2018, which significantly expanded its content library. In the AdTech ecosystem, iHeartMedia Podcast Network is significant because it bridges traditional broadcast advertising infrastructure with modern programmatic and host-read podcast advertising. Its SmartAudio targeting capabilities allow advertisers to use first-party and third-party data to reach specific audience segments across podcast and radio inventory simultaneously, making it a powerful platform for audio-first advertising strategies at scale.