Adtonos

Adtonos is a specialized sell-side platform (SSP) dedicated exclusively to programmatic audio advertising, serving the rapidly growing digital audio ecosystem. The company provides publishers, podcasters, streaming audio services, and audio content creators with sophisticated technology infrastructure to monetize their audio inventory through automated, real-time bidding processes. By focusing exclusively on audio formats, Adtonos addresses the unique technical and commercial requirements that differentiate audio advertising from traditional display and video advertising, including dynamic ad insertion, server-side ad insertion, and compatibility with diverse audio streaming protocols. The platform enables audio inventory owners to connect seamlessly with demand-side platforms, agencies, and advertisers seeking to reach highly engaged audio audiences across podcasts, streaming music services, and digital radio. Adtonos provides publishers with advanced yield optimization tools, header bidding capabilities specifically engineered for audio, granular inventory control, floor pricing mechanisms, and sophisticated targeting capabilities while maintaining brand safety standards. The company's technology infrastructure is designed to handle the complexities of audio ad delivery while preserving listener experience and maximizing revenue for content creators. Positioned at the intersection of the booming podcast industry, streaming audio services, and the broader programmatic advertising automation trend, Adtonos serves a critical role in the maturation of the audio advertising marketplace. The platform likely integrates with major demand-side platforms, ad exchanges, data management platforms, and measurement providers to create a comprehensive programmatic audio ecosystem that delivers transparency, efficiency, and scalability for publishers ranging from independent podcasters to major streaming audio networks.