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Brief
AdvertiseCast was acquired by Libsyn (2021).
AdvertiseCast

AdvertiseCast

Podcast Advertisingadvertisecast.com

AdvertiseCast is a podcast network for buying and selling podcast advertising.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2015
HQ
Pittsburgh, Pennsylvania, United States
Parent
Libsyn
Connections
9

AI-drafted from public sources16 sources cited

At a glance

Employees
11-50
Revenue
$1M-$10M
1integrations7competitors1corporate family
Audio AdvertisingMarketing AnalyticsProgrammatic Platform

About

One of the largest independent podcast advertising marketplaces prior to acquisition by Libsyn, now operating as Libsyn Ads within the Libsyn ecosystem

AdvertiseCast is a podcast network for buying and selling podcast advertising. On March 31, 2021, it was acquired by Libsyn at a valuation between $28 million and $30 million. Its suite of solutions includes host-read and automatic ads, which allow podcasts to enhance their host-read programs by incorporating programmatic ad revenues, and its dynamic ad insertion feature has proven effective for monetizing unsold audio inventory. AdvertiseCast was subsequently rebranded to Libsyn Ads, marking a new growth phase for the business. Source 1: cbinsights.com — AdvertiseCast - Products, Competitors, Financials ... Source 2: newswire.com — Libsyn Introduces Predictive Contextual Targeting for ... Source 3: podnews.net — Libsyn Rebrands AdvertiseCast to Libsyn Ads; Fuels Next ...

Business model

Marketplace

Target market

SMB and Mid-Market

What they offer

  • Podcast Ad Marketplace

    A self-serve platform enabling advertisers to browse and book ad placements across thousands of podcast shows by genre, audience size, and demographics.

  • Campaign Management Dashboard

    Tools for advertisers to manage, track, and optimize podcast advertising campaigns in a centralized interface.

  • Podcast Monetization Tools

    Resources and infrastructure for podcast creators to list their shows, set ad rates, and manage advertiser relationships.

  • Audience Analytics & Reporting

    Performance reporting features providing advertisers with campaign metrics including downloads, reach, and estimated impressions.

Key features

Self-serve podcast ad bookingLarge inventory of podcast shows across diverse genresAudience targeting by demographics and interestsTransparent CPM-based pricingCampaign performance reportingHost-read and produced ad format supportPodcast creator monetization tools

Use cases

Brand awareness campaigns via host-read podcast adsDirect response advertising targeting niche podcast audiencesPodcast monetization for independent creatorsMulti-show campaign management for agenciesAudience reach expansion for SMB advertisers entering audio

Customer segments

Independent podcast creators and networksSMB and mid-market advertisersAdvertising agencies managing audio campaignsMajor media companies (e.g., ABC Audio)Direct-to-consumer brands

Tech & specs

Technology stack

Cloud-based SaaS platformPodcast ad insertion technologyAudience analytics and reporting engineMarketplace matching algorithms

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
  2. 2021Acquired by Libsyn
    Still operating as part of Libsyn
Connection details
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