Podsights
Podsights is an advertising attribution platform that serves brands when they run ads on podcasts.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources17 sources cited
At a glance
- Employees
- 11-50
- Funding
- $20M
- Revenue
- $10M-$50M
- Stock
- NASDAQ:SPOT
About
Acquired by Spotify in 2022; formerly one of the leading podcast advertising attribution platforms, now integrated into Spotify's advertising measurement suite
Podsights is an advertising attribution platform that serves brands when they run ads on podcasts. It delivers a data-rich alternative to traditional methods like vanity URLs and coupon codes, offering a results-based dashboard for podcasting campaigns through a pixel-based system that places code on both the podcast download side and the brand's website, drawing on two separate databases to tie listener identity to customer behavior such as cart additions and purchases. Using tailored speech-to-text solutions, Podsights also helps brands track compliance by locating ad reads within podcast recordings and verifying that agreed-upon content was delivered correctly. Source 1: deepgram.com — Case Study: Podsights
Business model
SaaS
Target market
Enterprise
What they offer
Podcast Attribution
Pixel-based tracking that connected podcast ad exposure to downstream consumer actions such as website visits and purchases
Campaign Analytics Dashboard
Reporting interface providing advertisers with reach, frequency, and conversion metrics for podcast ad campaigns
Household-Level Attribution
Methodology for attributing podcast ad listens to household-level conversion events, improving measurement accuracy
Spotify Podcast Measurement (integrated)
Post-acquisition, Podsights' capabilities were folded into Spotify Ads' measurement product offering at ads.spotify.com
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited