Podsights

Podsights is a specialized advertising technology company that provides advanced analytics and attribution solutions specifically designed for the podcast advertising ecosystem. The platform enables advertisers, agencies, and podcast publishers to measure the effectiveness of their podcast campaigns through sophisticated attribution modeling, cross-platform tracking, and comprehensive performance analytics. By connecting podcast ad exposure to downstream consumer actions such as website visits, app downloads, and conversions, Podsights delivers actionable insights that help brands optimize their podcast advertising investments and demonstrate clear return on investment. Acquired by Spotify in November 2022, Podsights has become an integral component of Spotify's advertising technology infrastructure, now operating under the Spotify Advertising umbrella. This strategic acquisition has significantly enhanced Podsights' capabilities by providing access to Spotify's extensive first-party listener data, advanced targeting capabilities, and global advertising reach. The integration has positioned Podsights as the leading measurement solution for podcast advertising, offering unparalleled visibility into campaign performance across both Spotify's owned-and-operated properties and third-party podcast networks. The platform serves major brands, advertising agencies, and podcast publishers seeking to understand and optimize the impact of their audio advertising strategies in an increasingly competitive digital media landscape.