Refersion

Leading affiliate marketing platform for e-commerce brands, particularly strong in the Shopify ecosystem

Refersion is an affiliate and influencer marketing platform that enables e-commerce businesses to build, manage, and scale their performance marketing programs. Founded in 2015, the company provides a comprehensive solution for tracking affiliate sales, managing influencer partnerships, automating commission payments, and analyzing campaign performance. The platform is designed primarily for direct-to-consumer (DTC) brands and online retailers looking to leverage affiliate and influencer marketing as a growth channel. Refersion integrates with major e-commerce platforms including Shopify, WooCommerce, BigCommerce, and Magento, making it accessible to businesses of various sizes. The platform differentiates itself through its user-friendly interface, robust tracking capabilities, and focus on the e-commerce vertical. In 2023, Refersion was acquired by Pantastic, a portfolio company of Norwest Venture Partners, which also owns affiliate marketing platform Impact. This acquisition positioned Refersion within a larger affiliate marketing ecosystem while maintaining its brand and product focus on SMB and mid-market e-commerce businesses.