Epsilon Retail Media

A leading retail media network enablement platform backed by Publicis Groupe, leveraging Epsilon's identity and data assets to help retailers compete in the fast-growing retail media space.

Epsilon Retail Media is a product offering from Epsilon, a global advertising and marketing technology company owned by Publicis Groupe. It provides retailers with the technology and data infrastructure needed to launch and operate their own retail media networks, enabling them to monetize their first-party shopper data by selling targeted advertising inventory to brands and suppliers. The solution leverages Epsilon's CORE ID and broader identity resolution capabilities to deliver highly personalized, measurable ad experiences across on-site, off-site, and in-store channels. As part of Epsilon's broader data and technology ecosystem, the Retail Media Network solution stands out for its ability to connect retailer first-party data with Epsilon's extensive consumer identity graph, giving advertisers access to deterministic audience targeting at scale. Retailers benefit from a white-labeled, turnkey platform that includes self-serve campaign management, audience segmentation, sponsored product placements, display advertising, and closed-loop measurement and attribution. In the rapidly growing retail media landscape—where players like Amazon Advertising, Walmart Connect, and Kroger Precision Marketing have set the benchmark—Epsilon Retail Media positions itself as an enabling platform for mid-to-large retailers that want to build competitive media networks without constructing the technology stack from scratch. Its integration within Publicis Groupe's broader media and data ecosystem provides additional scale and cross-channel capabilities that independent retail media technology vendors may lack.