Epsilon Retail Media

Major player in retail media technology backed by Publicis Groupe's resources and Epsilon's data capabilities

Epsilon Retail Media is a division of Epsilon, a global advertising and marketing technology company owned by Publicis Groupe. The retail media solution enables retailers to monetize their digital properties and first-party data by creating advertising platforms that allow brands and advertisers to reach shoppers with targeted campaigns. Epsilon Retail Media leverages the parent company's extensive data capabilities, including one of the largest consumer databases in the world, to deliver personalized advertising experiences across retail websites, apps, and in-store channels. As part of Epsilon's broader suite of marketing technology solutions, the retail media offering combines audience targeting, measurement, and optimization capabilities specifically designed for the retail environment. The platform helps retailers build and scale their own retail media networks while providing brands with access to high-intent shoppers at critical moments in their purchase journey. Epsilon's position within Publicis Groupe and its decades of experience in data-driven marketing give it significant credibility and resources in the rapidly growing retail media sector.