PubMatic Convert

Emerging challenger in the commerce media platform space, backed by PubMatic's established SSP infrastructure and programmatic demand relationships

PubMatic Convert is a commerce media platform launched by PubMatic on July 25, 2023, designed to help retailers, marketplaces, and other transaction-based businesses build and operate their own retail media networks. The platform unifies sponsored listings, connected TV (CTV), video, and display advertising into a single self-serve interface, enabling commerce companies to monetize their first-party audience data and on-site/off-site inventory without relying on third-party intermediaries. Convert sits within PubMatic's broader supply-side platform (SSP) ecosystem, leveraging the company's existing programmatic infrastructure, identity solutions, and demand connections. This gives retail media operators access to a large pool of advertiser demand while maintaining control over their own inventory and data. The platform is particularly relevant as major retailers seek to replicate the success of Amazon Advertising and Walmart Connect by standing up their own media businesses. In the rapidly growing retail media and commerce media space, Convert competes with solutions from Criteo (Commerce Media Platform), CitrusAd, Epsilon, and others. PubMatic's differentiation lies in its publisher-first heritage, transparent auction mechanics, and the ability to extend retail media campaigns beyond owned-and-operated properties into premium programmatic channels including CTV — a capability that distinguishes it from many point solutions focused solely on on-site sponsored listings.