ChatGPT Ads Manager

AdTechProduct· part of OpenAIads.openai.com

AdTech / AI Advertising / Conversational Ads · part of OpenAI

Parent: OpenAIConnections: 15

Last updated Jun 25, 2026 by the ATDb Editorial Team

At a glance

OpenAI's self-serve advertising platform for ChatGPT, in public beta since 2026-05-05. CPC bidding ($3-$5 range), third-party measurement commitments, conversion tracking via OpenAI Pixel. Launch partners: Criteo (first AdTech partner), Dentsu, Omnicom, Publicis, WPP. Integration partners include Adobe, Kargo, Pacvue, StackAdapt, Invoca. This is OpenAI's native AdTech surface — the most strategically important AI-cluster development for AdTech in 2026, distinct from ChatGPT-the-product because the ads business has its own GTM, pricing, measurement story, and partner network.

5integrations8competitors1corporate family1partners

About

First-mover AI conversational ad platform; rapidly scaling via Criteo partnership and 4 holding-company agency relationships

Business model

CPC + CPA bidding (per OpenAI 2026 announcements)

Target market

Advertisers, Agencies, Brands, AdTech Platforms

What they offer

Key features

Self-serve ad creation and managementCPC bidding with $3-5 typical clearing pricesConversion tracking via OpenAI PixelThird-party measurement integrations (in progress)Native conversational ad placements in ChatGPT

Use cases

Native conversational advertising in ChatGPTIntent-rich search ad deliveryBrand sponsored questions/answersPerformance advertising with CPA bidding

Connection details

See alternatives to ChatGPT Ads Manager See integrations with ChatGPT Ads Manager (5)

Explore further

2 views

On the Mapby country + region On the GraphNetwork around ChatGPT Ads Manager