- Industry
- AdTech / AI Advertising / Conversational Ads
- Business Model
- CPC + CPA bidding (per OpenAI 2026 announcements)
- Target Market
- Advertisers, Agencies, Brands, AdTech Platforms
- Parent Company
- OpenAI
Market Position
First-mover AI conversational ad platform; rapidly scaling via Criteo partnership and 4 holding-company agency relationships
Key Features
Self-serve ad creation and managementCPC bidding with $3-5 typical clearing pricesConversion tracking via OpenAI PixelThird-party measurement integrations (in progress)Native conversational ad placements in ChatGPT
Use Cases
Native conversational advertising in ChatGPTIntent-rich search ad deliveryBrand sponsored questions/answersPerformance advertising with CPA bidding
Connections