Sponsored Products by Walmart

Top 3 retail media network in the United States by revenue and reach

Walmart Sponsored Products is a retail media advertising platform that enables brands, sellers, and suppliers to promote their products directly on Walmart.com and the Walmart mobile app. As part of Walmart Connect (Walmart's broader advertising business), Sponsored Products allows advertisers to create cost-per-click (CPC) campaigns that display their products prominently in search results and product detail pages, helping drive product discovery and sales on Walmart's e-commerce platform. The platform operates as a self-service advertising solution with automated campaign options, making it accessible to sellers of various sizes. As one of the largest retail media networks in the United States, Walmart Sponsored Products competes directly with Amazon Advertising and other retail media platforms. The platform leverages Walmart's massive customer base of over 100 million monthly online shoppers and extensive first-party data to help advertisers reach high-intent shoppers at the point of purchase. Walmart Connect has become a significant growth driver for Walmart's overall business, with the company's advertising business reaching multi-billion dollar annual revenue and experiencing strong double-digit growth as retail media continues to capture increasing share of digital advertising budgets.