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Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

DigidayMay 29, 2026Seb JosephRead original

Last updated May 29, 2026 by ATDb automated enrichment

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Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.