Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled. […] The post Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration appeared first on AdExchanger.