Ahold Delhaize

One of the world's largest food retail groups and an emerging major retail media network operator, particularly strong in the US and Benelux markets

Ahold Delhaize is a multinational retail and food service company formed in 2016 through the merger of Dutch retailer Ahold and Belgian-American retailer Delhaize Group. Headquartered in Zaandam, Netherlands, the company operates a portfolio of well-known supermarket brands including Stop & Shop, Food Lion, Giant Food, Hannaford, and Albert Heijn, serving tens of millions of customers weekly across the United States and Europe. With annual revenues exceeding €85 billion, it ranks among the top food retailers globally. The company has a significant and growing presence in advertising and marketing through its retail media operations. Its US brands collectively operate AD Retail Media, a retail media network that enables consumer packaged goods (CPG) brands and advertisers to reach shoppers with targeted advertising across digital, in-store, and e-commerce channels. This positions Ahold Delhaize as a major player in the fast-growing retail media sector, competing with networks run by Kroger, Walmart, and Amazon. Ahold Delhaize is also a major advertiser in its own right, investing heavily in brand and promotional marketing across television, digital, print, and loyalty program channels. Its loyalty and data capabilities — including the Albert Heijn Bonus Card and US loyalty programs — underpin its retail media offering, providing first-party shopper data that is increasingly valuable to CPG advertisers seeking cookieless targeting solutions.