Best Buy Ads

Best Buy Ads is the retail media advertising division of Best Buy Co., Inc., one of North America's largest consumer electronics retailers. Leveraging Best Buy's extensive first-party customer data and massive digital footprint, the platform enables consumer electronics brands, technology manufacturers, and related advertisers to reach highly qualified shoppers with purchase intent. The platform provides access to millions of monthly visitors across Best Buy's digital properties, including its e-commerce website, mobile applications, and email marketing channels. As a retail media network, Best Buy Ads capitalizes on the growing trend of retailers monetizing their customer data and digital real estate. The platform offers sophisticated targeting capabilities based on shopping behavior, purchase history, product interests, and demographic information collected from Best Buy's loyalty program and transaction data. Advertisers can deploy various ad formats including sponsored product listings, display advertising, video ads, and email sponsorships to reach consumers at critical moments in their purchase journey. The platform competes in the rapidly expanding retail media space, which has become one of the fastest-growing segments in digital advertising as brands seek alternatives to traditional digital advertising channels and pursue commerce-driven marketing strategies.