Broadstreet

Niche player focused on small to mid-sized publishers and local news organizations

Broadstreet is an advertising technology company that provides ad serving and management solutions specifically designed for niche publishers, including local news organizations, community websites, and specialized content publishers. The platform offers a simplified alternative to complex enterprise ad servers, focusing on ease of use and features tailored to smaller publishers who need professional ad management capabilities without the complexity of larger systems. Broadstreet's platform enables publishers to manage direct-sold advertising campaigns, serve display ads, and generate revenue through their digital properties. The company positions itself as a publisher-first ad server that emphasizes simplicity, reliability, and customer support. Broadstreet serves a market segment often underserved by major ad tech platforms, providing tools that allow small to mid-sized publishers to compete more effectively in digital advertising. Their solution includes features like ad trafficking, reporting, programmatic integration capabilities, and support for various ad formats, all designed to help independent publishers monetize their content more effectively.