Skip to content
ATDbbeta
Brief
dJAX Adserver

dJAX Adserver

Ad Serving Technologydjax.com

dJAX Adserver is an ad serving software platform for publishers, ad networks, agencies, and media companies that supports display, mobile, video, CTV, and native ad formats, with optional modules for header bidding, SSP/ad exchange, DSP, and AI optimization.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2007
HQ
Chennai, Tamil Nadu, India
Connections
15

AI-drafted from public sources8 sources cited

At a glance

Employees
51-200
Funding
$10M
Revenue
Under $10M
Stock
N/A
5integrations10competitors
Ad ServerProgrammatic Platform

About

Niche white-label ad server provider targeting emerging market ad networks, publishers, and agencies seeking owned ad tech infrastructure

dJAX Adserver is an ad serving software platform for publishers, ad networks, agencies, and media companies that supports display, mobile, video, CTV, and native ad formats, with optional modules for header bidding, SSP/ad exchange, DSP, and AI optimization. It enables online publishers, ad agencies, and networks to run and monitor campaigns across these channels, with fully customizable scripts designed to meet the specific demands of publishers and networks. The platform is licensed and deployed on the client's own servers or cloud account, carries the client's brand, and charges no per-impression or revenue-share fees, ensuring that data and advertiser relationships remain with the customer. dJAX Adserver is built and supported by DJAX Technologies, which has been developing ad servers, exchanges, and programmatic platforms for publishers and ad networks since 2008. The company also offers consultancy services for programmatic advertising to help clients expand their advertising opportunities. Source 1: djaxadserver.com — DJAX AdServer: Self-Hosted, White-Label Ad Server Software Source 2: ebool.com — Top 15 dJAX Adserver Alternatives & Similar Software - eBool Source 3: djaxadserver.com — Ad serving software from an AdTech engineering team. Source 4: escapethecity.org — Latest jobs at dJAX Adserver Technology Solutions

Business model

SaaS / White-label Software Licensing

Target market

SMB to Mid-Market

What they offer

  • dJAX Publisher Ad Server

    Ad serving platform for publishers to manage and deliver display, mobile, and video ad inventory

  • dJAX Ad Network Solution

    White-label platform for launching and operating a full ad network with campaign management and reporting

  • dJAX RTB Platform

    Real-time bidding infrastructure supporting programmatic buying and selling of ad inventory

  • dJAX Mobile Ad Server

    Ad serving solution optimized for mobile web and in-app advertising

  • dJAX Video Ad Server

    VAST/VPAID-compatible video ad serving for pre-roll, mid-roll, and post-roll placements

  • dJAX DSP

    Demand-side platform module enabling advertisers and agencies to manage programmatic ad buying

  • dJAX SSP

    Supply-side platform module enabling publishers to expose inventory to programmatic demand sources

Key features

White-label and fully rebrandable platformSource-code customization availableReal-time bidding (RTB) supportMulti-format ad serving (display, mobile, video, rich media)On-premise and private cloud deploymentCampaign management and trafficking toolsDetailed reporting and analytics dashboardVAST/VPAID video ad supportThird-party ad tag integration

Use cases

Launching a branded ad network for a media companyPublishers managing direct-sold and programmatic inventory in one platformAgencies operating a private ad serving environment for clientsTelecom or media companies in emerging markets building owned ad tech stacksAd tech startups using dJAX as a foundation to build differentiated products

Customer segments

Independent publishersAd networksDigital media agenciesTelecom companies with media propertiesEmerging market media companiesAd tech startups

Tech & specs

Technology stack

JavaPHPMySQLOpenRTB protocolVAST/VPAIDJavaScript ad tagsREST API

Security & compliance

GDPR

Deployment

CloudOn-premiseHybrid

API

Yes

Explore further

3 views
On the AtlasAd ServersOn the Mapby country + regionOn the GraphNetwork around dJAX Adserver