Imagine Communications

A leading provider of broadcast infrastructure and advertising management software for major broadcasters, MVPDs, sports networks, and streaming platforms globally.

Imagine Communications is a well-established broadcast technology company whose software and infrastructure serve broadcasters, sports networks, cable operators, and streaming providers across both traditional TV and streaming platforms.¹ Its solutions span Video Connectivity, Channel Origination, and AI-enabled Advertising Management and Monetization.¹ Its xG platform is positioned as a next-generation advertising management solution, offering modules for inventory and yield optimization, inventory management, analytics, and back-end business processing across all types of media advertising and distribution.² Products such as xG Linear support enterprise-level campaign management for multichannel video programming distributors, covering linear TV, CTV, and FAST channels, while its Landmark Sales platform enables media companies to manage cross-platform ad campaigns and maximize revenue across linear, on-demand, CTV, and FAST audiences.³ On the data and analytics side, its xG Scorecard tool gives media professionals a consolidated view of performance and audience data drawn from sales systems, ratings, clickstream, and social networks, with the goal of optimizing ad inventory across linear, nonlinear, on-demand, and mobile platforms.² In July 2026, Imagine Communications was acquired by Lumine Group Inc., a global buy-and-hold acquirer of communications and media software businesses.¹ Source 1: luminegroup.com — Lumine Group Acquires Imagine Communications Source 2: imaginecommunications.com — Imagine Communications Ad Tech Wins NewBay's Best of Show ... Source 3: imaginecommunications.com — xG Linear now Integrates with Salesforce Media Cloud for ...