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Brief
AdRiver

AdRiver

Provides comprehensive ad serving and campaign management solutions tailored for the Russian-speaking market with advanced targeting, optimization, and analytics capabilities for digital advertising across multiple channels.

adriver.ruMoscow, Moscow, RussiaFounded 1999

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Ad Serving and Campaign Management
Business Model
SaaS
Target Market
Enterprise and Mid-Market
Employee Count
51-200
API Available
Yes
Market Position

Leading ad serving platform in the Russian and CIS markets

Overview

AdRiver is one of Russia's pioneering advertising technology companies, established in 1999, and has grown to become a leading ad serving and campaign management platform in the Russian-speaking market. The company provides a comprehensive suite of digital advertising solutions including ad serving, targeting, analytics, and reporting tools designed for publishers, advertisers, and advertising agencies. AdRiver's platform handles billions of ad impressions and serves as critical infrastructure for digital advertising in Russia and CIS countries. The company offers both self-service and managed service options, enabling clients to plan, execute, and optimize digital advertising campaigns across multiple channels including display, video, and mobile advertising. AdRiver has maintained a strong market position in the Russian AdTech ecosystem by providing localized solutions that address the specific needs of the regional market, including support for local payment systems, compliance with Russian data regulations, and integration with popular Russian digital platforms and publishers.

Products & Features

Ad Serving Platform

Core ad serving technology for delivering and tracking digital advertisements across websites and mobile apps

Campaign Management

Tools for planning, launching, and managing digital advertising campaigns with workflow automation

Analytics and Reporting

Comprehensive analytics dashboard with real-time reporting and performance metrics

Targeting Engine

Advanced targeting capabilities including behavioral, contextual, and geo-targeting

Video Advertising

Video ad serving and management solutions for in-stream and out-stream video formats

Mobile Advertising

Mobile-specific ad formats and optimization for mobile web and in-app advertising

Key Features
Real-time bidding integrationCross-device tracking and attributionFraud detection and preventionDynamic creative optimizationAudience segmentation and retargetingMulti-channel campaign managementViewability measurementBrand safety controlsA/B testing capabilitiesCustom reporting and dashboards
Use Cases
Display advertising campaign management for brands and agenciesPublisher ad inventory monetizationProgrammatic advertising buying and sellingCross-channel marketing campaign coordinationPerformance marketing and direct response campaignsBrand awareness and reach campaignsRetargeting and audience engagementMobile app user acquisition
Customer Segments
Digital publishersAdvertising agenciesBrand advertisersE-commerce companiesMedia buying agenciesAd networksMobile app developers
Connections

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