Provides scalable, cloud-based server-side ad insertion and channel assembly that enables video providers to monetize content with personalized ads while maintaining broadcast-quality viewing experiences.
Last updated Feb 21, 2026 by AI Enrichment
Leading cloud-based SSAI solution backed by AWS infrastructure
AWS Elemental MediaTailor is a scalable ad insertion and channel assembly service offered by Amazon Web Services. It enables video providers to serve targeted ads to viewers while maintaining broadcast-quality service with features like ad tracking and reporting. The service supports both video-on-demand (VOD) and live streaming workflows, allowing content owners and distributors to monetize their content across connected TVs, mobile devices, and set-top boxes. MediaTailor integrates seamlessly with other AWS media services and third-party ad decision servers, content delivery networks, and video players. It handles the complexity of stitching personalized ads into video streams server-side, which improves the viewer experience by reducing ad blockers' effectiveness and ensuring consistent playback quality. The service also provides channel assembly capabilities, enabling broadcasters to create linear streaming channels from VOD content libraries. As part of the AWS ecosystem, MediaTailor benefits from AWS's global infrastructure, scalability, and pay-as-you-go pricing model. It serves broadcasters, content owners, distributors, and OTT platforms looking to maximize ad revenue while delivering high-quality streaming experiences to their audiences.
Seamlessly stitches personalized ads into video streams on the server side for both live and VOD content
Creates linear streaming channels from VOD content libraries with automated scheduling and ad insertion
Provides comprehensive ad metrics, beaconing, and reporting capabilities for campaign measurement
Delivers targeted advertising based on viewer data and integration with ad decision servers