Nielsen and Mediaocean Bring Advanced Audiences Into Linear TV’s Core Workflow

For years, advanced audience targeting has been one of the biggest promises in TV advertising. The challenge has never been defining sophisticated audience segments—it has been carrying those audiences consistently from planning and buying through measurement and reporting. That is the problem Nielsen and Mediaocean are now attempting to solve. The companies announced a new […] Nielsen and Mediaocean Bring Advanced Audiences Into Linear TV’s Core Workflow first appeared on Street Fight.