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Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O | ATDb

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Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

DigidayApril 7, 2026Ronan ShieldsRead original

Last updated Apr 7, 2026 by RSS Ingestion

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The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO