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Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

Last updated Apr 7, 2026 by ATDb automated enrichment

Source
Digiday
Published
Apr 7, 2026
Topic
Disney
Mentions
2

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