Srishti Gupta

Srishti Gupta is the Chief Product Officer of Integral Ad Science (IAS).¹ IAS is a global media measurement and optimization company whose software helps ensure ads are seen by real people in brand-safe environments while improving returns for advertisers and publishers.¹ Gupta is a product executive with experience across B2B and B2C advertising products, including CTV; she previously served as Chief Product Officer at Rokt, an e-commerce technology company, where she oversaw product delivery across billions of transactions, and before that was Director of Ads Measurement at Amazon, where she led the creation of cross-channel measurement products, and earlier held the role of President and General Manager for IRI's Digital and Media Solutions.² As of March 2025, she had also been appointed to the IAB Tech Lab's Board of Directors, where she was expected to help guide the organization's work on supply chain diligence and related areas of innovation.¹ Source 1: integralads.com Source 2: integralads.com