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Mediaocean Acquires Flashtalking to Create Unified Ad Tech Platform

Business WireFebruary 7, 2025Read original

Last updated Feb 18, 2026 by the ATDb Editorial Team · Connections updated Feb 28, 2026

Summary

Mediaocean announced the acquisition of ad serving and creative technology company Flashtalking for an undisclosed sum. The deal combines Mediaocean's media buying and financial reconciliation systems with Flashtalking's creative personalization and measurement capabilities, creating an end-to-end advertising workflow platform serving over 3,000 advertisers.

Details

Mediaocean announced the acquisition of ad serving and creative technology company Flashtalking for an undisclosed sum. The deal combines Mediaocean's media buying and financial reconciliation systems with Flashtalking's creative personalization and measurement capabilities, creating an end-to-end advertising workflow platform serving over 3,000 advertisers.