C
Centro
RebrandedChicago, Illinois, United States · Founded 2001
501-1000 employees · Not Publicly Traded
Enterprise advertising software platform that was acquired by SteelHouse in 2017, providing workflow automation and campaign management solutions for digital advertising.
Where they sit
Stack tier: Ecosystem Services (A)
Creative Management PlatformDemand Side Platform (DSP)Programmatic Platform
A leading independent, full-stack digital advertising software platform for agencies and enterprise advertisers, competing with both point solutions and larger walled-garden ecosystems
Ownership
Parent: Basis Technologies