Centro

Rebranded

Chicago, Illinois, United States · Founded 2000

501-1000 employees · Not Publicly Traded

Sourced & current · updated Aug 10, 2026Website

Centro was a leading programmatic advertising and media operations platform that rebranded as Basis Technologies in 2021, consolidating its DSP, workflow automation, and digital media tools under a unified brand.

Where they sit

Stack tier: Ecosystem Services (A)

Creative Management PlatformDemand Side Platform (DSP)Programmatic Platform

A leading provider of integrated programmatic DSP and media workflow automation software for advertising agencies and in-house media teams, now operating as Basis Technologies.

Competitors