Centro
RebrandedChicago, Illinois, United States · Founded 2000
501-1000 employees · Not Publicly Traded
Centro, now Basis Technologies, was a Chicago-based software company that built cloud-based tools for automating marketing and advertising workflows, and in October 2021 formally changed its corporate name to Basis Global Technologies, Inc. Its flagship Basis platform brought together integrated applications designed to automate manual operations, standardize business processes, and improve advertising performance, supporting a broad range of buying methods across channels, devices, and creative formats.
Where they sit
Stack tier: Ecosystem Services (A)
A leading independent all-in-one programmatic and media operations platform for agencies and in-house marketing teams, now operating as Basis Technologies