VP, Product at Basis Technologies
Building and scaling media automation and programmatic buying products at Basis Technologies, helping agencies consolidate fragmented digital media workflows into unified enterprise platforms.
Last updated Feb 27, 2026 by AI Enrichment
Chris Bruderle is VP of Product at Basis Technologies (formerly Centro), where he leads product strategy and development for one of the advertising industry's most comprehensive media automation platforms. He is known for building enterprise-grade tools that unify media planning, programmatic buying, workflow automation, and reporting into a single integrated solution — helping agencies and brands reduce operational complexity in an increasingly fragmented digital media landscape. Bruderle has been a key architect of Basis Technologies' evolution from Centro, a digital media software company, into a full-scale automation platform. His product leadership has focused on enabling programmatic buying at scale, streamlining agency workflows, and integrating DSP capabilities with broader media management functions. His work reflects a deep understanding of the pain points faced by media buyers operating across multiple channels and platforms. With over a decade of experience in AdTech, Bruderle occupies a significant operator role within the industry, translating complex market demands into actionable product roadmaps. His contributions have helped Basis Technologies maintain a competitive position as agencies seek consolidated, automated solutions for end-to-end digital advertising operations.
Basis Technologies (Centro)
Centro