Chris Bruderle
Chris Bruderle is VP, Industry Insights & Content Strategy at IAB, where he leads research and content initiatives that help shape industry understanding of digital advertising trends and strategy. He brings deep product expertise from his prior roles at Basis Technologies (formerly Centro), where he served as Senior Director of Product Management, and earlier as a Product Manager at Centro, developing media automation and programmatic solutions for agencies and brands.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Chris Bruderle is VP, Industry Insights & Content Strategy at IAB, where he leads research and content initiatives that help shape industry understanding of digital advertising trends and strategy. He brings deep product expertise from his prior roles at Basis Technologies (formerly Centro), where he served as Senior Director of Product Management, and earlier as a Product Manager at Centro, developing media automation and programmatic solutions for agencies and brands.
Career
Senior Director, Product Management
Basis Technologies (formerly Centro) · ~2018-2022
Product Manager
Centro · ~2014-2018
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led research and content initiatives at IAB including the 2025 Digital Video Ad Spend & Strategy Report
- Drove product development for media automation and programmatic solutions at Basis Technologies (formerly Centro) serving agencies and brands
Publications
- 2025 Digital Video Ad Spend & Strategy Report (IAB)