Chris Bruderle
VP, Industry Insights & Content Strategy at IAB
Translating digital advertising data and industry trends into strategic insights for the marketing and media community
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Chris Bruderle is VP, Industry Insights & Content Strategy at IAB, where he leads research and content initiatives that help shape industry understanding of digital advertising trends and strategy. He brings deep product expertise from his prior roles at Basis Technologies (formerly Centro), where he served as Senior Director of Product Management, and earlier as a Product Manager at Centro, developing media automation and programmatic solutions for agencies and brands.
Senior Director, Product Management
Basis Technologies (Centro)
Product Manager
Centro
- Led product development through Centro's rebranding and transformation into Basis Technologies as a comprehensive media automation platform
- Oversaw integration of programmatic buying, media planning, and reporting into a unified enterprise product suite