Barometric

Niche cross-environment measurement and attribution provider focused on bridging online, mobile, and offline data for holistic campaign analytics

Barometric was an advertising technology company specializing in cross-environment measurement and attribution, helping marketers understand the full customer journey across digital, mobile, and offline touchpoints. The platform was designed to bridge the gap between disparate data sources, enabling brands and agencies to connect exposure data from display, video, mobile, and TV advertising with actual consumer behavior and conversions. Barometric's technology was particularly notable for its ability to stitch together deterministic and probabilistic data signals to create unified audience profiles and measure true campaign impact. The company positioned itself as a solution to one of AdTech's most persistent challenges: accurately attributing conversions across a fragmented media landscape where consumers interact with brands across multiple devices and environments. Barometric offered capabilities including cross-device tracking, foot traffic attribution, and offline sales lift measurement, making it valuable to both brand advertisers and performance-focused marketers seeking to justify their media spend. Barometric was acquired by Centro (now Basis Technologies) in 2016, integrating its measurement and attribution capabilities into Centro's broader programmatic advertising platform. Following the acquisition, Barometric's technology was absorbed into Centro's ecosystem, enhancing the platform's analytics and reporting capabilities for its agency and advertiser clients. The Barometric brand was gradually phased out as its functionality became part of Centro's unified offering, leaving no distinct standalone entity operating under the Barometric name.