Basis DSP

A leading independent DSP and workflow automation platform for agencies and brands, differentiated by its all-in-one operational approach

Basis Technologies (formerly Centro) offers Basis DSP, a comprehensive programmatic advertising platform designed to streamline the entire media buying lifecycle. The platform integrates demand-side platform (DSP) capabilities with workflow automation, campaign planning, reporting, and team collaboration tools — all within a single unified interface. This consolidation reduces the need for agencies and brands to juggle multiple point solutions, improving operational efficiency and campaign performance across display, video, CTV, audio, and native channels. Founded in 2001 and headquartered in Chicago, Illinois, Basis Technologies has built a strong reputation among independent agencies and mid-to-large brands seeking a full-stack solution that goes beyond pure media buying. The platform's workflow automation capabilities — including automated reporting, billing reconciliation, and media planning — differentiate it from pure-play DSPs like The Trade Desk or DV360, positioning Basis as an operational backbone for advertising teams. In the broader AdTech ecosystem, Basis competes with both enterprise DSPs and agency management platforms. Its integrated approach appeals particularly to agencies looking to reduce tech stack complexity and improve team productivity. The company rebranded from Centro to Basis Technologies in 2021 to better reflect its platform-centric identity, and continues to invest in AI-driven optimization, audience targeting, and privacy-compliant advertising solutions as the industry navigates the deprecation of third-party cookies.