Basis DSP

Leading agency-focused programmatic advertising platform with integrated workflow automation

Basis (formerly Centro) is a comprehensive programmatic advertising platform that consolidates media buying, planning, and campaign management into a unified solution. The platform serves advertising agencies and brands with tools for executing campaigns across display, video, connected TV (CTV), and native advertising channels. Originally founded as Centro, the company rebranded to Basis to reflect its flagship platform. The Basis platform differentiates itself by combining demand-side platform (DSP) capabilities with workflow automation and business intelligence tools, addressing the operational complexities agencies face when managing multiple campaigns and clients. The platform emphasizes transparency, consolidated reporting, and streamlined operations, allowing users to manage programmatic and direct media buying within a single interface. Basis serves primarily mid-to-large advertising agencies and in-house brand marketing teams, positioning itself as an enterprise-grade solution that reduces operational overhead while maintaining sophisticated targeting and optimization capabilities. The company has established itself as a significant player in the agency-focused programmatic advertising technology market.