Why Programmatic Audio Is Winning New Attention From Advertisers

As marketers search for incremental reach across an increasingly fragmented media landscape, audio advertising is emerging as a powerful complement to CTV, social, and digital video. A new partnership between Basis and DAX highlights how programmatic audio, audience targeting, and omnichannel campaign management are reshaping media planning. While connected TV, retail media, digital video, and […] Why Programmatic Audio Is Winning New Attention From Advertisers first appeared on Street Fight.