Basis’s Katie McAdams: AI’s Data Obsession Risks Emphasis on Short-Term Performance Versus Long-Term Growth

CANNES, France — Artificial intelligence’s appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage. “AI loves mass amounts of data, loves to crunch that data, come back with suggestions and recommendations. For that reason, it’s […]

Last updated Jul 29, 2026 by ATDb automated enrichment