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Basis DSP

Basis DSP

Chicago, Illinois, United States · Founded 2001

501-1000 employees · $50M+

Sourced & current · updated Sep 7, 2026Website

Basis (formerly Centro) provides a comprehensive programmatic advertising platform combining DSP, workflow automation, and campaign management. The platform serves agencies and brands with integrated media buying, planning, and optimization capabilities across display, video, CTV, and native advertising.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)

A leading independent DSP and workflow automation platform for agencies and brands, differentiated by its all-in-one operational approach

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Sep 7, 2026. Not a static screenshot.