Basis DSP
Chicago, Illinois, United States · Founded 2001
501-1000 employees · $50M+
Sourced & current · updated Sep 7, 2026Website
Basis (formerly Centro) provides a comprehensive programmatic advertising platform combining DSP, workflow automation, and campaign management. The platform serves agencies and brands with integrated media buying, planning, and optimization capabilities across display, video, CTV, and native advertising.
Where they sit
Stack tier: Ecosystem Services (A)
Demand Side Platform (DSP)
A leading independent DSP and workflow automation platform for agencies and brands, differentiated by its all-in-one operational approach